About The Book
To celebrate its 150th anniversary, Chopard has decided to tell the story of its prestigious past by releasing a book entitled Chopard, the Passion for Excellence. This richly documented publication, enlivened with stunning original photographs by Helmut Stelzenberger, retraces the history of Chopard since its founding in 1860, presents its exceptional development, and offers an unusual prospective on this independent and visionary family business that associates high-precision watchmaking with daringly creative jewellery-making.
A taste for excellence, the pursuit of quality, creativity, innovation, independence and human respect are all depicted in detail in this book featuring an original and elegant graphic design.
From the first Happy Diamonds to the latest Haute Joaillerie creations and the ultra-sophisticated L.U.C watches, two generations of the Scheufele family have forged Chopard’s worldwide success. Karl and Karin Scheufele first of all, who revived the brand by buying it up in 1963, and were joined in 1985 by their children Caroline Gruosi-Scheufele and Karl-Friedrich Scheufele.
While providing a fascinating retrospective of the 150 years of the Geneva-based company, Chopard, the Passion for Excellence also tells of its present and heralds a future based on continued independence and the handing down of unique expertise that will find its way through the twists and turns of time for at least another 150 years…
Specifications
The Passion for Excellence 1860-2010
Text by Salomé Broussky, Photographs by Helmut Stelzenberger
Hardcover with jacket
296 pages
Dimensions: 34 x 27 cm
Languages: English, French and German
Publisher: teNeues Verlag GmbH + Co. KG, Kempen, Germany
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