11 years after being commissioned by the President of the Cannes Film Festival with redesigning the famous Palme award, Caroline Gruosi-Scheufele has made Chopard a name uniquely linked to the world’s most glittering and glamorous movie event.
In 1998, as the Cannes Film Festival prepared to celebrate its 51st anniversary, Chopard, the Swiss watchmaker and jeweller opened a boutique on La Croisette. Both icons of absolute glamour, the two institutions have been inseparably linked ever since. Caroline Gruosi-Scheufele, Co-President and Artistic Director of Chopard, was commissioned by Pierre Viot, President of the Festival, with redesigning the Palme d’Or. Awarded to the director of the best film at the event since 1954, the trophy evokes the coat-of-arms of the city of Cannes. Entirely rethought by Caroline Gruosi-Scheufele and meticulously crafted by expert hands in the Chopard workshops, a new stylistic and technical ideal of the Palme d’Or sprung to life.
Chopard continues to enjoy an ongoing love story with the world of film-making, punctuated by flamboyant events and promising encounters. Renowned for its original and refined creations uniquely able to enhance feminine charms, Chopard has become a familiar sight on red carpets the world over. Whether legendary stars or young hopefuls, numerous actresses entrust the jeweller with lighting up their beauty at world premières and other official ceremonies.
This prestigious trophy is awarded to the winner of the Best Film category at the Cannes Film Festival. In 1997 Pierre Viot, President of the Cannes International Film Festival met Caroline Gruosi-Scheufele. He was so charmed by the creativity and energy of the Chopard Co-President, he asked her to redesign the Palme d'Or.
Caroline Gruosi-Scheufele proposed a new interpretation of the famous trophy awarded to the prize-winning film: a delicately curved stem with a small heart at its base, reminiscent of the symbol of the firm. The stem is adorned with leaves appearing to have been caught in mid-motion and it rests on a crystal cushion shaped like an emerald-cut diamond. This precious detail makes each Palme d’Or unique - for mother nature never creates identical crystals…
In 2000, this symbolic object was joined by two mini-palmes, identical replicas of the larger one which are presented to the Best Actor and Best Actress. Synonymous with talent and recognition, the emblem of the most famous Cinema Festival is henceforth inextricably linked to the story of Chopard.