As official timekeeper and sponsor of the Mille Miglia since 1988, the world's most famous regularity race for classic cars, Chopard has created a collection of watches of this prestigious event and which has become the brand's unmistakable sporting emblem. Its unique and instantly recognisable design have made this collection one of the greatest classics of contemporary watchmaking.

  • Chopard becomes the official Timekeeper and Sponsor of the Mille Miglia in 1988. Each edition has its own Chopard masterpiece.
  •  The partnership between Chopard and Mille Miglia is reflected by a color code on the dial (Red, Black and White).
  • The Rubber bracelets are a real breaktrough. It represents a piece of Chopard’s identity. Flexible and recyclable, the design is reminiscent of the Dunlop tires used in the 60’s.
  • Year after year, designs evolve and new features emerge. A Rubber bracelet, new materials such as Titanium and a COSC certified movement emphasize the reliability of the collection.
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Watches inspired from legendary cars

For 25 years, Chopard has drawn the inspiration from the beauty of the wonderful cars which, one a year, vie with each other to top rankings in the race leading from Brescia to Rome and back.

Mille Miglia GTS Power Control stainless steel Discover
Mille Miglia 2014 Race Edition in 18-carat rose gold Discover





The Mille Miglia line has two sub lines, both inspired by the cars eligible for the Mille Miglia race. The first, Mille Miglia Classic, is composed of pieces inspired by the older cars (between 1927 and 1940). Refined elegant lines gives a vintage look. The second, Mille Miglia Gran Turismo XL is more modern in its splendour, taking its inspiration from more recent cars.

  • In 1988, Chopard became the main sponsor and the official timekeeper of Mille Miglia.
  • Mille Miglia 2014 designs the race along the magical scenery of the Italian territory starting from Brescia to Rome and then back again.
  • Mille Miglia became a very popular event followed by an entire country.
  • The car models  that can participate in the Mille Miglia race are confined to those that have at least been driven once in a speed edition of the race between 1927 and 1957. 400 cars were cautiously selected.
  • In 1977, the Mille Miglia race is back in an endurance version of a 1000 Miles between Brescia and Rome.
  • Former Spanish driver Alfonso Deportago died driving a Ferrari 315S during the 1957 Mille Miglia Edition. The Governement stopped the race for 20 years.
  • 97 miles (157 km/h) average speed during 5 hours. The record is held by Denis Jenkinson  and Stirling Moss on a Mercedes Benz 300 SLR in 1955.
  • Alfa Romeo celebrates its first victory with driver Giuseppe Campari in 1928. Tazio Nuvolari then becomes the first to complete the race at an average speed of over 100 km/h in 1930 by driving a Alfa Romeo. Three years later, the top 10 race cars consist of Alfa Romeos only.
  • The first edition of the Mille Miglia has been won by Minoja  and Morandi on a OM665 Superba in 1927.
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A look back at the Mille Miglia

The engines of the Mille Miglia collection are highlighted by a broad variety of dials and functions, some of which prove particularly useful in competition, such as the chronograph and the power reserve.

Mille Miglia Chronograph stainless steel Discover
Mille Miglia fragrance Discover