THE ELTON JOHN'S AIDS FOUNDATION
Sir Elton John founded the Elton John AIDS Foundation (EJAF) in 1992 to finance HIV/Aids prevention and assistance programmes all over the world. So far, over $80 million have been donated, and beneficiaries include medical establishments for the treatment of the physical and mental symptoms, AIDS tests and advice, explanation and work on the streets, distribution of food, sheltered housing, coordination of social services, recruitment and support for volunteers.
Chopard provides active support to the foundation with the Elton John collection, a series of chronographs which reflects the personal style of this pop music legend. Part of the proceeds of each watch goes to the Foundation.