Introducing The Journey

In everything we do we have a passion for excellence; our commitment to sustainability is no different. We are proud of our reputation as one of the world’s most prestigious luxury jewellery and watch Manufacture and know that to maintain this accolade we need to continually work to improve our standards related to environmental and social issues. We aspire to be known as the premier sustainable luxury brand.

We are at the beginning of our journey that will see us systematically reduce and eradicate the harm to people and planet and to demonstrate that what our customers value in our pieces is matched by positive environmental, social and economic outcomes for those involved in their Manufacture.

We call this The Journey and the destination is Sustainable Luxury.

Chopard is in a position to demonstrate our commitment and inspire and influence our partners and customers to not only reduce the negative impacts of all our activities on people and nature, but also to contribute building a just, safe and healthy world through our operations and business relationships. Our success is built on our ability to enhance the beauty of natural products and craft pieces that are cherished by our customers for years, and sometimes generations. We consider it our responsibility to protect the natural world that provides the materials that we rely on for our own success, and to ensure the well-being of the people and communities that are essential parts of our supply chain.

From source to boutique, Chopard intends to be the very first in the market to introduce its concept of Sustainable Luxury.