THE JOURNEY

PAVING THE WAY TO SUSTAINABLE LUXURY

 

The Journey is a very exciting new programme that will see Chopard work towards its goal of sustainable jewellery. Playing a pioneering role in the luxury industry, Chopard is proud to present Haute Joaillerie models: the Green Carpet Collection is born.

A Dazzling Pair of Earrings in 18-carat white gold Discover
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CHOPARD TURNS THE RED CARPET GREEN WITH STARS

In cooperation with Eco-Age and its founder Livia Firth, Chopard and stars lend their support to turn the red carpet green. Cate Blanchett, Lea Seydoux, Marion Cotillard and Virginie Ledoyen are both fashion icons and women with an intuitive grasp of the issues that matter, promoting a profound and dynamic shift towards sustainable luxury.


A UNIQUE PARTNERSHIP

TO REACH THE HIGHEST SUSTAINABLE STANDARDS

 

In cooperation with Eco-Age and its founder Livia Firth, Chopard has joined the Green Carpet Challenge (GCC ®) that seeks to promote ties between ethics and aesthetics. Supported in this approach by the Alliance for Responsible Mining (ARM), the gold used originates from community mines in South America bearing the “FAIRMINED” certification. All diamonds are sourced from a producer who is an RJC certified member.

A Gorgeous Pair of Diamond Earrings Discover
A Dazzling Cuff Bracelet Discover
A Glorious Diamond Ring Discover
Discover “Handprint”, by EcoAge


GREEN CARPET COLLECTION

EXQUISITE CREATIONS TO TURN THE RED CARPET GREEN

 

Crafted by the jewellers, gem-setters, polishers and gold casters of our Haute Joaillerie workshops in Geneva, the Green Carpet Collection bears an exquisite testimony to the exceptional know-how of the house of Chopard.

Chopard joins Livia Firth’s Green Carpet Challenge

Caroline Scheufele, Co-President and Artistic Director of Chopard, and Livia Firth, Eco-Age creative director and founder of the Green Carpet Challenge (GCC®), form a partnership committing to a broad-scale sustainable development process evocatively named “The Journey”. An incredible collection of entirely ethical Haute Joaillerie models.

An Exquisite Pair of Diamond Earrings Discover
A Sparkling Timepiece with Diamonds Discover
Learn more about the Journey