THE JOURNEY

PAVING THE WAY TO SUSTAINABLE LUXURY

 

The Journey is a very exciting new programme that will see Chopard work towards its goal of sustainable jewellery. Playing a pioneering role in the luxury industry, Chopard is proud to present Haute Joaillerie models: the Green Carpet Collection is born.

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Chopard Green Carpet pendant
A LOVELY DIAMOND RING Discover
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Chopard Green Carpet High Jewellery Fairmined Gold
Chopard Fairmined Gold


A UNIQUE PARTNERSHIP

TO REACH THE HIGHEST SUSTAINABLE STANDARDS

 

In cooperation with Eco-Age and its founder Livia Firth, Chopard has joined the Green Carpet Challenge (GCC ®) that seeks to promote ties between ethics and aesthetics. Supported in this approach by the Alliance for Responsible Mining (ARM), the gold used originates from community mines in South America bearing the “FAIRMINED” certification. All diamonds are sourced from a producer who is an RJC certified member.

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Chopard Green Carpet Ring Fairmined Gold
A GLORIOUS DIAMOND RING Discover
Discover “Handprint”, by EcoAge
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A UNIQUE DIAMOND NECKLACE Discover
chopard green carpet watch
A FINE LADY'S DIAMOND WATCH Discover
Chopard Green Carpet Fairmined Gold


GREEN CARPET COLLECTION

EXQUISITE CREATIONS TO TURN THE RED CARPET GREEN

 

Crafted by the jewellers, gem-setters, polishers and gold casters of our Haute Joaillerie workshops in Geneva, the Green Carpet Collection bears an exquisite testimony to the exceptional know-how of the house of Chopard.

  • Caroline Scheufele and Livia Firth carve out a new path towards sustainable luxury
Chopard joins Livia Firth’s Green Carpet Challenge

Caroline Scheufele, Co-President and Artistic Director of Chopard, and Livia Firth, Eco-Age creative director and founder of the Green Carpet Challenge (GCC®), form a partnership committing to a broad-scale sustainable development process evocatively named “The Journey”. An incredible collection of entirely ethical Haute Joaillerie models.

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