The prestigious trophy is awarded to the winner of the Best Film category at the Cannes International Film Festival every year. In 1997, Pierre Viot, then President of the Festival met Caroline Scheufele. He was so charmed by the creativity and energy of Chopard’s Co-President, that he asked her to redesign the Palme d’Or. Since 1998, our craftsmen make a unique Palme d’Or every year.
“I very much wanted to pay tribute to the finest sentiments. The red carpet collection is sparkling with shimmering colours, including bright red accents like the fire of passion, as well as heart-shaped precious stones, one of my favourite cuts.”
– Caroline Scheufele, Chopard’s co-President
Beautiful actresses have long been a source of inspiration for Caroline Scheufele. On the occasion of the 60th Cannes Film Festival and the 10th anniversary of Chopard’s first appearance as Official Partner, the Red Carpet Collection was born. A constellation of the finest and unique creations showcased in the Red Carpet Book. This year’s collection and Red Carpet Book pays tribute to great love stories – those seen on the silver screen as well as countless others.
Discover a fabulous creation through the sketches of our designers, drawn in our studio in Geneva, Switzerland.