The Palme d'Or, supreme award of the Cannes Film Festival
AN EMBLEM CRAFTED BY CHOPARD SINCE 1998
The Palme d’Or is the enduring symbol of the Cannes International Film Festival. Veritable grail for every film producer on the planet, the Palme d'Or is awarded each year to the best film in the official selection.
Since 1998, the prestigious trophy has been handcrafted in our Geneva workshops, as Chopard is an Official Partner of the Festival..
It all began in 1997, when Pierre Viot, President of the Festival at the time, asked Caroline Scheufele, our Co-President and Artistic Director, to redesign the Palme d’Or. On that year, Chopard was preparing to open a Boutique on "La Croisette" with prestigious patronesses including Eva Herzigova, Carla Bruni and Ornella Mutti. Caroline Scheufele recalls her first meeting with Pierre Viot: “I noticed the Palme d’Or just behind him in his office. I asked to have a closer look and seeing my keen interest, he asked if I would like to come up with a new version for him, a “makeover” of some sort. I was delighted and took on the task with great enthusiasm!"
The following year in 1998, when the best film in the competition was announced, the audience discovered a Palme d’Or of unprecedented beauty, symbolising the love of cinema.
Caroline Scheufele decided to make the Palme d’Or lighter while giving it greater volume and depth. She emphasised the veins in the stalk and the regulation 19 leaves, appearing to have been caught in mid-motion. She also designed the stalk so that it ended in the shape of a heart, one of Chopard’s jewellery emblems. Last but not least, the golden palm rests on a crystal cushion shaped like an emerald-cut diamond. This precious detail makes each Palme d’Or unique, for Mother Nature never creates two identical crystals…
The first film to win a Chopard-made Palme d’Or was called Eternity and a Day. A wonderful premonitory association with a Palme d’Or that is so majestically… eternal.
A SYMBOL FOR RESPONSIBLE LUXURY WITH THE USE OF "FAIRMINED" GOLD
Since 2014, the Palme d'Or owes its exceptional brilliance to the fact that it is now crafted in certified "Fairmined" gold.
This innovation is in line with an initiative introduced by Chopard in 2013, for the 66th Cannes Film Festival, aiming to promote sustainable development in the luxury sector. The first phase in this initiative was the creation of the Green Carpet High Jewellery collection in partnership with Livia Firth, Artistic Director and Founder of the Eco-Age non-profit association, and the NGO Alliance for Responsible Mining (ARM).
The Palme d’Or is also the symbol of the exceptional relationship that links the Swiss jeweller and the Cannes Film Festival. A partnership that has grown in strength over the years. By giving the Palme d'Or the additional virtue of being environmentally responsible, Chopard and the Cannes Film Festival wrote a new page in their shared history and openly affirmed their commitment to work towards a luxury sector that is a good corporate citizen and that is respectful of the environment.
The creation of such a prestigious trophy in "Fairmined" gold marks a fundamental stage in the "journey" Chopard has made towards responsible luxury. The Palme d'Or does not only represent the best of film production, but also the best production in the goldsmith's art. On this issue, Caroline Scheufele stated: I am very happy and proud that the Palme d’Or, which I redesigned back in 1998, can today benefit from traceable gold that is extracted under conditions that respect people and the environment".
Thierry Frémaux, general delegate of the Cannes Film Festival, is thrilled as well: "The Cannes Film Festival has always stood for the highest level of excellence in the realm of the 7th art. Therefore, we are very happy that Chopard, one of the main sponsors of the Festival, is crafting the Palme d’Or, the most prestigious award in the international film industry, in "Fairmined" gold. This gold represents the most exacting standards on the gold market today and it adds incomparable prestige to the Palme d’Or of the Cannes Film Festival"..
By combining "Fairmined" gold and the world of cinema, Chopard introduces sustainable luxury into the international scene and highlights the importance of the artisan's skills from the very sources of the supply chain.
HOW IS THE CANNES PALME D'OR MADE?
There are numerous stages in the manufacturing process of the Palme d'Or, crafted in our Swiss workshops located in Meyrin, near Geneva. Based on drawings done by designers and approved by our Co-President Caroline Scheufele, the High Jewellery professionals work on the creation of the symbol of the Cannes Film Festival. Its creation requires a total of seven craftsmen and around 40 hours of work, between making a wax model, hand-casting the plaster in a furnace at 760°C, injecting the gold into the mould, polishing, and finally securing it to the rock crystal pedestal.
Discover the steps in the manufacturing process in our "making of" video: