THE 2014 PALME D'OR, A NEW STEP TOWARDS SUSTAINABLE LUXURY
The emblem of the Festival de Cannes crafted in certified "Fairmined" gold
The Palme d’Or, symbol of the Festival de Cannes, is awarded each year to the best film in the official selection. Since 1998, the mythic trophy has been crafted in the workshops of Chopard, Official Partner of the Festival. On the occasion of the 67th Festival in 2014, the legendary trophy annually takes on a newfound glow by appearing for the very first time in ‘Fairmined’ certified gold.
This innovation is part of the approach initiated by Chopard at the 66th Cannes Festival in 2013 and aimed at promoting sustainable development within the luxury industry. The first phase in this initiative was the creation of the Green Carpet High Jewellery collection, in partnership with Livia Firth, Artistic Director and Founder of the Eco-Age non-profit association, and with the NGO Alliance for Responsible Mining (ARM).
The undisputed emblem of the world’s most glamorous film event, the Palme d’Or also symbolises the exceptional relationship between the Swiss jeweller and the Cannes Festival. Redesigned in 1998 by Caroline Scheufele at the request of Pierre Viot, then President of the event, the new interpretation of the trophy marked the start of a partnership that has been steadily strengthened ever since.
By now enhancing it with an ethical virtue, Chopard and the Cannes Film Festival are writing a new page in their shared history and boldly proclaiming their determination to work towards a luxury that is both civic-minded and respectful of the environment.
A significant gesture for a new Palme d'Or
The creation of such a prestigious trophy in "Fairmined" gold marks a fundamental stage in the "journey" Chopard has made towards responsible luxury. For the first time ever, the Palme d’Or will represent not only the very highest standards of film production but ethical gold production as well. On this issue, Caroline Scheufele stated: "I am very happy and proud that the Palme d’Or, which I redesigned sixteen years ago, can today benefit from traceable gold that is extracted under conditions that respect people and the environment".
Thierry Frémaux, general delegate of the Cannes Film Festival, is thrilled as well: "The Festival de Cannes has always represented the highest standards in cinematic excellence. We are therefore delighted that Chopard, who has been one of the principal sponsor of the Festival for the last 17 years, are to craft the 2014 Palme d’Or - the most prestigious award in the international film industry - from ‘Fairmined’ gold. This gold represents the highest standards of gold available today in the world, and adds a wonderful lustre to the Palme d’Or and the Festival de Cannes".
In creating the Palme d’Or from ‘Fairmined’ gold, sustainable luxury has truly been placed on a world stage, highlighting the importance of artisanal skills at the very beginning of the supply chain.
How is the Palme d'Or made?
There are numerous stages in the manufacturing process of the Palme d'Or, which is crafted every year in our Swiss ateliers located in Meyrin, near Geneva. Based on drawings done by our designers and approved by our Co-President Caroline Scheufele, the High Jewellery craftsmen work on the creation of the symbol of the Cannes Film Festival.
Discover the steps in the manufacturing process in our "making of" video: