Louis-Ulysse Chopard establishes a high-precision watchmaking factory in Sonvilier, in the Jura region of Switzerland.
Chopard relocates to Geneva and launches into the production of quality watches.
Karl Scheufele takes over Chopard. He owns the German firm Karl Scheufele, founded in 1904 and specialised in watches (under the Eszeha brand name) and jewellery.
Production from both manufacturing entities continues under the Chopard brand.
The Manufacture leaves the centre of Geneva for the Meyrin-Geneva site.
Chopard develops an additional focus, this time on jewellery and watches for ladies.
Creation of the first Happy Diamonds watch: around the movement, mobile diamonds slide and spin freely between two transparent sapphire crystals.
Launch of the first Sport watch with leather strap: St. Moritz.
Further development of the "Happy Diamonds" concept, declined in watches and jewellery, is a great success.
The first Chopard Boutique in Asia opens in Hong Kong.
The first Chopard Boutique in Europe opens in Geneva.
Start of the partnership between Chopard and the Mille Miglia vintage and classic car rally held each year in Italy.
Chopard creates the Mille Miglia collection, combining watchmaking technology and precision mechanisms.
Launch of the Happy Sport collection.
The company returns to its origins by founding a watch Manufacture in the Swiss Jura, dedicated to crafting the “L.U.C” movements.
Presentation of the L.U.C 1860, the first watch housing a L.U.C movement (L.U.C 1.96). This model is voted "Watch of the Year" by the Swiss magazine Montres Passion.
Chopard becomes official partner of the Cannes Film Festival. It all began in 1998 when the President of the Festival asked Caroline Scheufele to redesign the beloved Palme d’Or trophy. Ever since, Chopard has become a fervent part of the world’s most glittering and glamorous movie event.
Presentation of a world premiere: the L.U.C Quattro timepiece housing the L.U.C Calibre 98.01-L (L.U.C 1.98) equipped with four barrels (two sets of two stacked barrels) offering a power reserve of 9 days.
Launch of the L.U.C Tonneau model, equipped with the world's first tonneau-shaped self-winding movement, with off-centred microrotor.
Innovation in the field of High Jewellery: the Golden Diamonds concept.
Presentation of the L.U.C Calibre 02.01 (L.U.C 1.02) and the first L.U.C Tourbillon watch, a new technological accomplitshment by Chopard Manufacture.
Presentation at Baselworld of the L.U.C Regulator watch.
Opening of the L.U.CEUM. Located in Fleurier and launched to celebrate the 10th anniversary of Chopard Manufacture, the L.U.CEUM’s inventive museography highlights masterpieces of watchmaking from different periods and regions of Europe.
Chopard celebrates the opening of its 100th boutique, a 280 m2 flagship store on 709 Madison Avenue in New York.
Chopard celebrates its 150th anniversary and launches the Animal World High Jewellery Collection.