Legacy of Products

1860

Louis-Ulysse Chopard (1836-1915) established a high-precision watch manufacture in Sonvilier in the Jura region of Switzerland that specialized in pocket watches and chronometers.

1885

By virtue of their precision and reliability, Louis-Ulysse Chopard’s watches quickly gained a solid reputation among enthusiasts and found buyers as far away as Eastern Europe, the Baltic States, Russia and Scandinavia. Chopard provided watches to the Tsar Nicolas II’s court at the end of the 19th century and the beginning of the 20th century.

1937

Following Louis-Ulysse Chopard’s death on January 30 1915 in Sonvilier, his son Paul-Louis took over the family business and in 1937 relocated the firm to Geneva, the internationally renowned capital of Haute Horlogerie, or Fine Watchmaking. In 1943 Paul-André Chopard, son of Paul-Louis, took the reins of the Chopard company.

1963

Karl Scheufele III, from the third generation of the watchmaking and jewelry dynasty, wanted to acquire a Swiss watch manufacturer, preferably in Geneva, to further develop his business. He travelled to Geneva where he met with Paul-André Chopard. The sale of the company was sealed right away. Karl Scheufele III and his wife Karin developed Chopard in a new way, leading to a spectacular international expansion and an enhanced reputation. They have contributed to the company for over 50 years and are still active in the firm.

1974

Karl Scheufele decided to build a new production site in Geneva-Meyrin. The site has since then been expanded over several stages. Karl and Karin brought their jewelry expertise to Chopard, developing precious watches for ladies.

1976

The first Happy Diamonds watch was created in 1976. It brought an innovative twist to the theme of diamond-set watches with its mobile diamonds sliding and spinning freely between two transparent sapphire crystals. This unique patented invention has since become the DNA of Chopard.

1980

Chopard surprised observers by launching a steel sports watch: St. Moritz, the first model created by Karl-Friedrich Scheufele at the age of 22. As an elegant sports watch suitable for all circumstances, it was also watertight and shock-resistant.

1983

Among the first luxury brand, Chopard developed a boutique network starting in 1983 with its first stand-alone boutique opening in Hong Kong.

1984

Chopard launched its first complicated wristwatch, the Luna D’Oro, with a perpetual calendar featuring a retrograde display.

1985

A first sketch of a clown propelled Caroline Scheufele into the world of design. With a tummy full of moving diamonds and colored precious stones, the Happy Clown became the brand’s mascot and marked the birth of Chopard jewelry line.

1986

The first Chopard Boutique in Europe opened in Geneva.

1988

Chopard started a partnership with the Mille Miglia race, the legendary “corsa più bella del mondo”—a vintage and classic car rally held each year in Italy. Karl-Friedrich Scheufele, the Co-President of Chopard who is fond of the world of classic racing, decided to create the Mille Miglia collection. Inspired by the design of vintage cars, the timepieces combine sportive lines with watchmaking technology.

1990

Drawing arabesques, curves and floral ornamentation, the Cašmir collection—inspired by the cashmere pattern and (also called the Paisley pattern)—was introduced in 1990. Eager to follow the Cašmir adventure, an eponymous fragrance was presented by Chopard, pairing visual and olfactory pleasure.

A few years later, Chopard showed its creativity and originality with the launch of a new jewelry line: The Pushkin collection. Bringing together pearls, precious stones, gold and polished diamonds, the new collection was inspired by the elegant curves of Russian churches.

1993

The Happy Sport collection was launched. Allowing an original association between steel and diamonds in an audacious and free-spirited way, the Happy Sport collection has remained one of the watch industry’s enduring success stories since 1993.

1994

Chopard launched the iconic IMPERIALE collection, inspired by the golden age of great empires.

1996

The company returned to the roots of watchmaking with the creation of movements, by founding the Chopard Manufacture in Fleurier in the Swiss Jura mountains. The Manufacture is dedicated to crafting mechanical L.U.C movements entirely decorated by hand, in the style of Karl-Friedrich Scheufele. Chopard therefore became one of the few true manufactures in the watchmaking industry.

1997

The first watch created by Chopard Manufacture, the L.U.C 1860 equipped with the “L.U.C Calibre 96.01-L”, was voted “Watch of the Year” by the Swiss Montres Passion/Uhrenwelt magazine.

1998

Chopard became official partner of the Cannes Film Festival. The President of the Festival asked Caroline Scheufele to redesign the Palme d’Or trophy. Ever since, Chopard became a fervent part of the world’s most glittering and glamorous cinema event. Chopard then joined, the world of Haute Joailllerie adorning stars for the “Montée des Marches” on the Red Carpet.

1999

Chopard introduced the Ice Cube collection. With a modern and polished design the new Chopard collection—shaped as a cube—perfectly combined geometrical clarity with refined elegance, for an endless variety of creative opportunities.

2001

Chopard created the Chopard Trophy to reward young actors every year at the Cannes Film Festival.

2002

Chopard became the official timekeeper of another classic car race, the Grand Prix de Monaco Historique (GPMH).

2003

The Jacky Ickx collection was presented, as a tribute to the six-time winner of the Le Mans 24 Hours Endurance Race and faithful friend of Chopard.

Like ripples on the water, the new Chopard jewelry collection “Happy Spirit” was launched, bringing together refined lines and curves with the spinning Happy Diamonds.

 

The Jacky Ickx collection was created as a tribute to the six-time winner of the Le Mans 24 Hours Endurance Race and the faithful friend of Chopard.

Like ripples on the water, the new Chopard jewelry collection “Happy Spirit” was launched, bringing together refined lines and curves with the spinning Happy Diamonds.

2004

As one of the founding brands, Chopard was proud to attest to the launch of the Fleurier Quality Foundation (FQF) certification. The certification includes five stages of tests. It aims to provide a guarantee on the origin (as the tested watch must be 100% manufactured in Switzerland); on the excellence of esthetic finishes; on the precision (COSC certification); on reliability with the Chronofiable® test and durability with the Fleuritest simulator.

2006

The L.U.CEUM museum was inaugurated in Fleurier, marking the 10th anniversary of Chopard Manufacture. Its inventive museology highlights masterpieces of watchmaking from different periods and regions of Europe to draw the history of time measurement.

2007

The first Fine Jewelry Red Carpet collection dedicated to the Cannes Film Festival was presented.

2008

Chopard received the “Best Training Company Prize” in the “Applied Arts” category, awarded by the State of Geneva, for its long-term commitment to the field of training and education.

Fleurier Ebauches was founded in Fleurier and is dedicated to producing the Chopard mechanical movements that equip different lines of the brand.

2010

Chopard celebrated its 150th anniversary. For the occasion, the Fine Jewelry Animal World collection with 150 different animals was launched and a collection of Fine Watches were presented with four new L.U.C watches, along with four new calibers: the All in One, the L.U.C Louis-Ulysse Tribute, the Engine One and the L.U.C 1937.

2013

Chopard celebrated the 20th anniversary of its iconic Happy Sport collection. For this occasion, Chopard offered customers the chance to customize their own Happy Sport watch using a playful application: CREATE YOUR OWN HAPPY SPORT. For its anniversary, the new Happy Sport was fitted for the first time with an automatic movement.

2013

Together with Livia Firth—creative director of Eco Age and founder of the Green Carpet Challenge (GCC®)—Chopard launched a long-term program called “The Journey”, paving the way for sustainable luxury. Chopard presented the Green Carpet Haute Joaillerie Collection, crafted in Fairmined gold and set with diamonds sourced from a Responsible Jewellery Council (RJC) certified supplier.

2014

Chopard presented its first watch in Fairmined gold: the L.U.C Tourbillon QF Fairmined. During the Cannes Film Festival, Chopard unveiled the Palme d’Or, which is now also made from Fairmined gold. The partnership between Chopard and Porsche Motorsport began in 2014 for Porsche's great return to the 24 Hours of Le Mans.

2015

Confirming its path through the “Journey” towards sustainable luxury, Chopard created the Palme Verte collection, which is the first diffusion jewelry collection crafted in Fairmined gold. The collection reveals the delicate curves and unfolded leaves of the Palme d’Or and was launched for the 60th anniversary of the award.

Feminine and colorful, the Happy Hearts jewelry collection was first launched in 2008. In 2015 new creations were introduced, such the famous bangles.

2016

In 2016, Happy Diamonds celebrated its 40th anniversary. The playful swirl began in 1976 and ever since, Happy Diamonds has been successfully spreading its joyful aura around the world. It all started with one statement: diamonds are happy when they are set free!

1860

Louis-Ulysse Chopard (1836-1915) established a high-precision watch manufacture in Sonvilier in the Jura region of Switzerland that specialized in pocket watches and chronometers.

1937

Following Louis-Ulysse Chopard’s death on January 30 1915 in Sonvilier, his son Paul-Louis took over the family business and in 1937 relocated the firm to Geneva, the internationally renowned capital of Haute Horlogerie, or Fine Watchmaking. In 1943 Paul-André Chopard, son of Paul-Louis, took the reins of the Chopard company.

1974

Karl Scheufele decided to build a new production site in Geneva-Meyrin. The site has since then been expanded over several stages. Karl and Karin brought their jewelry expertise to Chopard, developing precious watches for ladies.

1980

Chopard surprised observers by launching a steel sports watch: St. Moritz, the first model created by Karl-Friedrich Scheufele at the age of 22. As an elegant sports watch suitable for all circumstances, it was also watertight and shock-resistant.

1984

Chopard launched its first complicated wristwatch, the Luna D’Oro, with a perpetual calendar featuring a retrograde display.

1986

The first Chopard Boutique in Europe opened in Geneva.

1990

Drawing arabesques, curves and floral ornamentation, the Cašmir collection—inspired by the cashmere pattern and (also called the Paisley pattern)—was introduced in 1990. Eager to follow the Cašmir adventure, an eponymous fragrance was presented by Chopard, pairing visual and olfactory pleasure.

A few years later, Chopard showed its creativity and originality with the launch of a new jewelry line: The Pushkin collection. Bringing together pearls, precious stones, gold and polished diamonds, the new collection was inspired by the elegant curves of Russian churches.

1994

Chopard launched the iconic IMPERIALE collection, inspired by the golden age of great empires.

1997

The first watch created by Chopard Manufacture, the L.U.C 1860 equipped with the “L.U.C Calibre 96.01-L”, was voted “Watch of the Year” by the Swiss Montres Passion/Uhrenwelt magazine.

1999

Chopard introduced the Ice Cube collection. With a modern and polished design the new Chopard collection—shaped as a cube—perfectly combined geometrical clarity with refined elegance, for an endless variety of creative opportunities.

2002

Chopard became the official timekeeper of another classic car race, the Grand Prix de Monaco Historique (GPMH).

2004

As one of the founding brands, Chopard was proud to attest to the launch of the Fleurier Quality Foundation (FQF) certification. The certification includes five stages of tests. It aims to provide a guarantee on the origin (as the tested watch must be 100% manufactured in Switzerland); on the excellence of esthetic finishes; on the precision (COSC certification); on reliability with the Chronofiable® test and durability with the Fleuritest simulator.

2007

The first Fine Jewelry Red Carpet collection dedicated to the Cannes Film Festival was presented.

2010

Chopard celebrated its 150th anniversary. For the occasion, the Fine Jewelry Animal World collection with 150 different animals was launched and a collection of Fine Watches were presented with four new L.U.C watches, along with four new calibers: the All in One, the L.U.C Louis-Ulysse Tribute, the Engine One and the L.U.C 1937.

2013

Together with Livia Firth—creative director of Eco Age and founder of the Green Carpet Challenge (GCC®)—Chopard launched a long-term program called “The Journey”, paving the way for sustainable luxury. Chopard presented the Green Carpet Haute Joaillerie Collection, crafted in Fairmined gold and set with diamonds sourced from a Responsible Jewellery Council (RJC) certified supplier.

2015

Confirming its path through the “Journey” towards sustainable luxury, Chopard created the Palme Verte collection, which is the first diffusion jewelry collection crafted in Fairmined gold. The collection reveals the delicate curves and unfolded leaves of the Palme d’Or and was launched for the 60th anniversary of the award.

Feminine and colorful, the Happy Hearts jewelry collection was first launched in 2008. In 2015 new creations were introduced, such the famous bangles.

Legacy of Products

1885

By virtue of their precision and reliability, Louis-Ulysse Chopard’s watches quickly gained a solid reputation among enthusiasts and found buyers as far away as Eastern Europe, the Baltic States, Russia and Scandinavia. Chopard provided watches to the Tsar Nicolas II’s court at the end of the 19th century and the beginning of the 20th century.

1963

Karl Scheufele III, from the third generation of the watchmaking and jewelry dynasty, wanted to acquire a Swiss watch manufacturer, preferably in Geneva, to further develop his business. He travelled to Geneva where he met with Paul-André Chopard. The sale of the company was sealed right away. Karl Scheufele III and his wife Karin developed Chopard in a new way, leading to a spectacular international expansion and an enhanced reputation. They have contributed to the company for over 50 years and are still active in the firm.

1976

The first Happy Diamonds watch was created in 1976. It brought an innovative twist to the theme of diamond-set watches with its mobile diamonds sliding and spinning freely between two transparent sapphire crystals. This unique patented invention has since become the DNA of Chopard.

1983

Among the first luxury brand, Chopard developed a boutique network starting in 1983 with its first stand-alone boutique opening in Hong Kong.

1985

A first sketch of a clown propelled Caroline Scheufele into the world of design. With a tummy full of moving diamonds and colored precious stones, the Happy Clown became the brand’s mascot and marked the birth of Chopard jewelry line.

1988

Chopard started a partnership with the Mille Miglia race, the legendary “corsa più bella del mondo”—a vintage and classic car rally held each year in Italy. Karl-Friedrich Scheufele, the Co-President of Chopard who is fond of the world of classic racing, decided to create the Mille Miglia collection. Inspired by the design of vintage cars, the timepieces combine sportive lines with watchmaking technology.

1993

The Happy Sport collection was launched. Allowing an original association between steel and diamonds in an audacious and free-spirited way, the Happy Sport collection has remained one of the watch industry’s enduring success stories since 1993.

1996

The company returned to the roots of watchmaking with the creation of movements, by founding the Chopard Manufacture in Fleurier in the Swiss Jura mountains. The Manufacture is dedicated to crafting mechanical L.U.C movements entirely decorated by hand, in the style of Karl-Friedrich Scheufele. Chopard therefore became one of the few true manufactures in the watchmaking industry.

1998

Chopard became official partner of the Cannes Film Festival. The President of the Festival asked Caroline Scheufele to redesign the Palme d’Or trophy. Ever since, Chopard became a fervent part of the world’s most glittering and glamorous cinema event. Chopard then joined, the world of Haute Joailllerie adorning stars for the “Montée des Marches” on the Red Carpet.

2001

Chopard created the Chopard Trophy to reward young actors every year at the Cannes Film Festival.

2003

The Jacky Ickx collection was presented, as a tribute to the six-time winner of the Le Mans 24 Hours Endurance Race and faithful friend of Chopard.

Like ripples on the water, the new Chopard jewelry collection “Happy Spirit” was launched, bringing together refined lines and curves with the spinning Happy Diamonds.

 

The Jacky Ickx collection was created as a tribute to the six-time winner of the Le Mans 24 Hours Endurance Race and the faithful friend of Chopard.

Like ripples on the water, the new Chopard jewelry collection “Happy Spirit” was launched, bringing together refined lines and curves with the spinning Happy Diamonds.

2006

The L.U.CEUM museum was inaugurated in Fleurier, marking the 10th anniversary of Chopard Manufacture. Its inventive museology highlights masterpieces of watchmaking from different periods and regions of Europe to draw the history of time measurement.

2008

Chopard received the “Best Training Company Prize” in the “Applied Arts” category, awarded by the State of Geneva, for its long-term commitment to the field of training and education.

Fleurier Ebauches was founded in Fleurier and is dedicated to producing the Chopard mechanical movements that equip different lines of the brand.

2013

Chopard celebrated the 20th anniversary of its iconic Happy Sport collection. For this occasion, Chopard offered customers the chance to customize their own Happy Sport watch using a playful application: CREATE YOUR OWN HAPPY SPORT. For its anniversary, the new Happy Sport was fitted for the first time with an automatic movement.

2014

Chopard presented its first watch in Fairmined gold: the L.U.C Tourbillon QF Fairmined. During the Cannes Film Festival, Chopard unveiled the Palme d’Or, which is now also made from Fairmined gold. The partnership between Chopard and Porsche Motorsport began in 2014 for Porsche's great return to the 24 Hours of Le Mans.

2016

In 2016, Happy Diamonds celebrated its 40th anniversary. The playful swirl began in 1976 and ever since, Happy Diamonds has been successfully spreading its joyful aura around the world. It all started with one statement: diamonds are happy when they are set free!