OFFICIAL PARTNER OF THE CANNES FILM FESTIVAL

Since 1998, Chopard has formed a glittering duo with the Cannes Film Festival, to which it serves as official partner.

Synonymous with glamour

The Maison loves Cinema: artisan of the Palme d'Or and all the prizes awarded at the end of the competition, we are also keen to promote the up-and-coming generation of the film industry by yearly presenting the Trophée Chopard to a young actor and actress. Synonymous with glamour, Chopard accompanies the traditional ascent of the steps by adorning the stars with stunning Haute Joaillerie creations from the Red Carpet Collection. « 3, 2, 1, Action ! »

THE QUINTESSENCE OF GLAMOUR

CHOPARD LOVES CINEMA

Over the past few decades, Chopard has expressed the quintessence of glamour through the creation of unique Haute Joaillerie creations adorning the greatest film stars. Julia Roberts, Charlize Theron, Cate Blanchett, Julianne Moore, Sharon Stone, Gwyneth Paltrow, Hilary Swank, Marion Cotillard, Léa Seydoux, Penélope Cruz, Scarlett Johansson, Lupita Nyong’o, Freida Pinto, Fan Bing Bing, Zhang Ziyi, Isabelle Huppert, to mention but a few, have all dazzled on the red carpet wearing Haute Joaillerie treasures crafted by our workshops.

THE AWARD

PALME D'OR

Coveted by every director, the Palme d’Or each year honours the best film at the Cannes Film Festival. Redesigned in 1998 by Caroline Scheufele, it is exclusively crafted in the Maison's workshops, together with all the trophies awarded during the festival’s closing ceremony. Since 2014, it is also the only film trophy made from Fairmined-certified ethical gold.

REDESIGNED BY CAROLINE SCHEUFELE

It all began in 1997 when Caroline Scheufele met Pierre Viot, then director of the Cannes International Film Festival. While she was attentively examining the Palme d’Or displayed in Pierre Viot’s office, he invited her to redesign a fresh interpretation of the legendary trophy. For this devoted film-lover, it was a new challenge that she took up with great enthusiasm, committing her boundless inspiration and creativity to one of the film industry’s most highly desired awards. The following year, at the closing ceremony of the 1998 Cannes Festival, the new Palme d’Or was unveiled to the world in the form in which it still exists today.

TOMORROW’S TALENT

TROPHÉE CHOPARD

Created in 2001, each year the Trophée Chopard shines a light on the up-and-coming generation of the international film industry by rewarding a promising young actor and actress. From Marion Cotillard and Jessie Buckley to Niels Schneider and Jack Lowden, along with Léa Seydoux and John Boyega, Trophée Chopard laureates have repeatedly forged illustrious careers affirming their exceptional promise.

SUPPORTING CREATIVE FILMMAKING

PASSING ON THE SPOTLIGHT

The trophy – a silver-coated gold film reel on a glass base – was designed by Caroline Scheufele herself. Like the Palme d’Or and indeed all the trophies awarded during the closing ceremony of the Cannes Festival, it is crafted by Chopard’s High Jewellery artisans. The actors are selected by a distinguished committee composed of Caroline Scheufele, along with former godfathers, godmothers and laureates of previous editions who are always happy to pass on the spotlight from which they have themselves benefited.

A CELEBRATION OF THE ARTS

RED CARPET COLLECTION

As Chopard’s creative soul, artistic director Caroline Scheufele has chosen 'Art' as the theme of the Maison's anticipated Red Carpet Collection. Architecture, sculpture, painting, music, literature, dance and cinema: all the noblest forms of human genius will be highlighted in 76 new Haute Joaillerie creations.

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