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Chopard, the Big-Hearted Maison, has always considered that its mission should not be limited to the creation of luxury watches and diamond jewellery, but which is instead duty-bound to dedicate its reputation to serve worthy causes. A sentiment regularly expressed by Caroline Scheufele, Co-President and Artistic Director of Chopard: "When you're lucky enough to lead a charmed life, it is only right to help those for whom life is a trial.” It was therefore natural for the Maison to be a loyal supporter of Centrepoint, which aims to give homeless young people a future and to end youth homelessness.
Since 2016, Caroline Scheufele has been supporting the charity and attending the foundation's annual gala, during which several young people are awarded prizes for their careers and achievements. She was again present at this year’s gala dinner, hosted this year by actor James Nesbitt in the presence of HRH The Duke of Cambridge – patron of Centrepoint – and Lady Kitty Spencer, Ellie Goulding, Rita Ora and Duran Duran to name a few. This was a particularly important event in that it provided an opportunity to celebrate the charity’s 50th anniversary. Caroline Scheufele presented one of only three Keys of Recognition to Tyrone Mings, England and Aston Villa football player following his early experiences with homelessness and the incredible ways he has overcome them
Extending its support, Chopard also commemorated Centrepoint's half-century of existence by dedicating a special series from its Alpine Eagle luxury watch collection. This line of sport watches appeals to both men and women who, like the eagle, consistently look further and bravely overcome obstacles. Twenty-five men's watches, 41 mm in diameter, and made of steel with an Aletsch Blue brass dial; as well as 25 ladies’ watches, 36 mm in diameter, and made of steel with a Frosted White mother-of-pearl dial and a diamond-set bezel, will be on sale in the Maison’s boutiques. All are equipped with a Chopard chronometer-certified movement with automatic winding. A portion of the proceeds from the sale of these special creations, numbered from 1 to 25 and engraved on the back, will be donated to Centrepoint to support the funding of its programs. In addition, one example of each of these two models was graciously donated by Chopard to the charity auction held during the gala dinner on November 13th.
Created in 1969 by Father Kenneth Leech, Centrepoint helps homeless, particularly vulnerable young people to build their future and seeks to eradicate substandard housing for youth. Through its work and volunteers, it assists more than 15,000 people each year with housing, health and access to education, as well as running national campaigns designed for both public and government attention.
HRH The Duke of Cambridge has been the official Patron of Centrepoint since 2005, thereby following in the footsteps of his mother, Princess Diana. HRH The Duke of Cambridge would visit the charity’s services when he was a child and, when it was his turn to take over some of his mother’s patronage roles, Centrepoint was the first one he chose. He goes to the foundation regularly both publicly, as well as in his private capacity, so as to meet and chat with the young people it supports.
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