20 JUNE 2018


Rosso Corsa, Speed Silver, British Racing Green, Vintage Blue and Speed Yellow were the colours allocated to the various nations competing in the world of motor racing. To celebrate the 30th anniversary of the partnership between Chopard and Mille Miglia, the Maison presents a new collection composed of five Mille Miglia Racing Colours men's luxury watches. A re-edition of a historical Chopard collection featuring unique dials and intended for gentlemen drivers and collectors. They pay tribute to the heyday of motorsports and to an exclusive race, the Mille Miglia, widely referred to as “la corsa la più bella del mondo”.
Chopard and the Mille Miglia, bound by passion for more than 30 years For 30 years, the hearts of Chopard and Mille Miglia have been beating as one, echoing a shared love of fine mechanics and performance born of the personal passion for classic cars nurtured by Chopard Co-President Karl-Friedrich Scheufele. He is both a discerning connoisseur of collector’s cars and an accomplished driver. For the past 30 years, he has exercised his skills at the wheel of the most prestigious classic cars, with which he annually competes in the famous race. The now indivisible ties, first established in 1988 when Chopard become partner and official timekeeper of the Mille Miglia, inspired an eponymous luxury sports watch collection presented that same year. The prestigious annual endurance rally sees more than 400 historical cars covering an enchanting one thousand-mile route from Brescia to Rome and back. This legendary competition has led to the creation of iconic watches bearing the Chopard signature.

Legendary colours

National colours for motor racing were first attributed in the 1910s. In order to identify the nationality of the competing drivers, one colour was allocated to each country. Bright red Rosso Corsa for the Italians, British racing green for the United Kingdom, grey-white for the German “silver arrows”, yellow for the Belgians as in their national flag, and finally blue for the French Bugattis and Talbots. This provides a valuable explanation behind the historical colours of various speed machines. The fact that Ferraris are red and Aston Martins are green is no coincidence, instead stemming from the earliest great races, of which the Mille Miglia was one of the most popular.

Dashboard instrument

This men's luxury watch collection offering five different colours is an opportunity for unconditional fans of the Maison to acquire a collector’s model and to match their outfits with one of these dials… or with the bodywork of their car. An original means of merging two consuming and often shared passions for fine watchmaking and historical racing.
The new Mille Miglia Racing Colours sports watch symbolise their owners’ authentic passion for racing and classic cars: a passion that a true gentleman driver will never relinquish.