Chopard

October 17th, 2022

Chopard inaugurates its new boutique in Milan on the prestigious Via Montenapoleone

The Chopard boutique in Milan at 25 Via Montenapoleone has reopened. Inspired by the greatest architects of 1930s Milan and a tribute to the city of fashion, this 90 m2 showcase in marble and precious wood is the latest gem to join the network of Chopard boutiques – all conceived by the Scheufeles as a unique, warm family home from home.

The Piazza del Duomo, the Pinacoteca di Brera, the Piazza Mercanti... Milan is as famous for its history as it is for its lively neighbourhoods and boutiques. A legendary address in the heart of the famous Fashion District, Via Montenapoleone was the only option for the Scheufele family, who regard the location of their shops as a top priority.  

Located on the most prestigious shopping miles, each of them is designed as a destination in its own right: a warm place where everyone will feel at home as soon as they walk through the door, but also a tribute to the city where it is located. The Milan boutique is no exception to this philosophy.

A precious setting in the heart of the fashion capital

A supremely elegant facade in brown and gold tones is an invitation to enter a luxurious historic Milanese house. Number 25 Via Montenapoleone is directly inspired by 1930s Milan and the work done by three of the period’s foremost architects: Gio Ponti, Giovanni Muzio and Piero Portaluppi in particular. This trio is intrinsically linked to the city's greatest architectural achievements and all have also made a major contribution to the development of Italian design and interior architecture.

The arches structuring the interior space recall the work of architect Giovanni Muzio and notably the entrance to the Milan Triennale. The walnut wood wall panels engraved with diamonds are reminiscent of the work of Piero Portaluppi on the nearby Villa Necchi.

The floor features splendid "fior di bosco" marble from Lombardy in grey-brown veined with white. All around, the interior of the windows is adorned with precious fabrics from Rubelli, picking up the motif of Milanese mesh watch bracelets, adorn the interior of the display cabinets. In contrast, the use of gold-plated brass throughout the boutique adds a retro yet fiercely contemporary note. Finally, the centrepiece of the space is a magnificent Murano glass chandelier by Barovier & Toso, composed of delicate leaves reminiscent of the Palestro gardens on the famous Corso Venezia...

Well-balanced proportions, a daring mix of genres and materials, fine details to which extreme attention has been devoted: Chopard's Milan boutique is the perfect reflection of Italian elegance as well as a true ode to local and Italian know-how and craftsmanship, well-known and celebrated and throughout the world.