It was along the route of the legendary Mille Miglia race that Karl-Friedrich Scheufele, the Co-President of Chopard, met with Andrea Zagato, the third generation in his family to head the Milan-based automobile body design firm. Chopard is the official timekeeper of the Mille Miglia race, in which the family has participated for the last 25 years. From here came the idea of collaborating on a watch to celebrate their shared passion for automobiles and the values embodied by the Mille Miglia.

  • The letter ''Z'' for Zagato is outlined in a delicate technical grey profile on the dial, just like on Zagato radiator grills.
  • Angular, sharp-featured curves inspired by Zagato bodywork give a sporty character to the watch case.
  • The strap of the Mille Miglia Zagato watch incorporates bright red topstitching and a hollowed-out central groove, recalling the typical features of Zagato upholstery.
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The Mille Miglia Zagato watch has been given the exclusive Zagato customisation treatment. This is the product of a dialog between the two brands, just like between a bodywork designer and the automobile brand whose frame it builds on.

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Discover the Zagato workshops



Exclusive, robust and technically impressive, the Mille Miglia Zagato watch is the product of the partnership between Chopard and that legend of Italian automobile design, the bodyshop Zagato. While Chopard takes care of the model’s "performance", “engine “and "frame", Zagato helps create its "bodywork", "interior" and "upholstery". Much more than an ad hoc collaboration, this limited series is defined by both the Grand Tourismo style of Zagato and the timekeeping discipline of Chopard.

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  • Here, the watchmaker puts in place the chronograph’s hands.
  • Drying the various parts of the bodywork of a BMW Z4 Coupé.
  • The mounting of the bezel during casing, an intricate stage in watch production. The smallest eyelash or the slightest speck of dust can endanger the precision of the whole movement.
  • The strap of the watch is crafted using similar processes as automobile uphostery.
  • The closing of the case, inserting joints specially adapted to ensure its water-resistance.
  • The final touch is the Zagato logo mounted on the bodywork: a much respected signature.
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THE Chopard-Zagato Cooperation The Mille Miglia Zagato watch is the product of cooperation between the two brands, just like that between a bodywork designer and the automobile brand whose frame it builds on. Chopard is in charge of the watch’s “engine” (the movement) and “frame” (the case), while Zagato takes care of the details of its “bodywork” (its design and finishes) and upholstery (its strap).
The Mille Miglia Zagato watch in detail