POINÇON DE GENÈVE
ORIGINS OF AN OUTSTANDING QUALITY HALLMARK
Since the early 17th century, watchmaking was enjoying growing prosperity in Geneva. The name of the city engraved on a movement was enough to guarantee its superior quality. Nonetheless, its reputation was being increasingly usurped by unscrupulous manufacturers placing the mention “Geneva” on watches made outside its territory. The “Poinçon de Genève” quality hallmark came into being after the 1886 adoption of a law creating a certification label to counteract the abusive use of the name “Geneva” and to protect the industry.
A LABEL OF AUTHENTICITY
The “Poinçon de Genève” is a label of authenticity and regional identity, guaranteeing the finest Swiss watchmaking traditions. It attests to a watch's origin, its exceptional level of workmanship and its long-term reliability. Conveying a definite sense of rarity and exclusivity, the brands bearing it form a highly selective circle. The “Poinçon de Genève” philosophy highlights the hand workmanship and expertise of Geneva’s master-watchmakers.
EXCEPTIONAL WATCHES ASSEMBLED IN GENEVA
A watch only earns the “Poinçon de Genève” if each of its components has been approved. The mechanical movements must be made according to impeccable standards of craftsmanship, and the timepieces must be assembled and adjusted in the Canton of Geneva and individually numbered. In addition, the watches must meet various technical and aesthetic criteria.