May 31st 2013

A new addition to the Superfast collection


Paying tribute to the automobile world, the Superfast Automatic and Superfast Power Control watches are now also available in stainless steel. The sporty, sophisticated and powerful Superfast collection fitted with Chopard movements from our Fleurier Ebauches workshops was launched in rose gold in 2012.

Superfast models are generously sized while displaying bold lines and a resolutely virile design. Equipped with a specially decorated in-house movement, they are intended for devotees of fine watchmaking capable of taming the inevitable feeling of power they procure.

The Superfast collection carries a number of references to the world of competitive car racing, starting with the dial of each, displaying silver brushed vertical lines against a black background evoking the cooling fins found on air-cooled racing engines. On the inner bezel ring of the Superfast watches, the minute numerals adopt the appearance of the markers that adorn sports-car rev-counters and speedometers. The hour, minute and seconds counters provide the legibility required in tense situations.

In an effort to match the Superfast Automatic, Superfast Power Control and Superfast Chrono watches to its owner, we have created a Facebook application which asks what defines your quest to be “Superfast”.

Discover the Superfast models with full technical details on