January 26th 2013

A new face for Chopard Boutique on the Rue du Rhône, Geneva


A significant flagship store for Chopard, our Boutique on the Rue du Rhône is entering 2013 dressed in new finery, having been entirely renovated and extended in accordance with the global design concept by famous French architect Thierry W. Despont.

Launched in 2007 with the opening of a flagship store on Madison Avenue, the new decoration concept has since been applied to all new openings and will in due course be present in all Chopard Boutiques. The Boutique on the Rue du Rhône, one of the most important for Chopard – with headquarters in Geneva – was naturally the next Boutique chosen to adopt this new look.

The renovated and extended Boutique on the Rue du Rhône is reminiscent of a beautiful home and blends Chopard’s century-old family tradition and high-tech creations. Mr. Despont’s Boutique concept truly is the perfect setting to view Chopard’s collections. Each detail of these points of sale has been thought through in conjunction with Caroline Scheufele, Co-President of Chopard and head of distribution network, who said: “With these new environments, we want to encourage our clients to discover the multiple facets of the Chopard universe.”

We welcome you to visit the Chopard Boutique on the Rue du Rhône. Our Boutique associates will be pleased to present our latest collections and Boutique exclusivities. For full contact information, please refer to our store locator.