April 24th 2013

A new look for our BASELWORLD pavilion


This year, the Chopard pavilion has undergone a complete makeover for THE annual watchmaking and jewellery event. Our new collections will be presented in this completely revamped area from April 25th to May 2nd, 2013.

The area was inspired by new architectural and aesthetic codes developed by designer and artist, Thierry W. Despont for the Chopard Group’s boutiques and sales areas all over the world.

Every detail of the new pavilion was developed in close collaboration with the Scheufele family, owners of the House of Chopard, whose wish was to host their guests in a place that is both exclusive and warmly welcoming.

It took more than a year for the design and prefabrication of this area with its façade that measures 20 metres wide and 10 metres high.
No less than 60 artisans and five weeks of work where required to assemble all the elements of Chopard’s new pavilion, which stretches over 1,800 square metres on three levels.

Thierry W. Despont personally oversaw the creation of the floor of the rotunda of the pavilion’s main hall, a parquet with a motif specially designed for the venue, as well as the choice of furniture. For example, the furnishings of the VIP salon were produced by Jacques Garcia, the quintessential international reference for refinement and elegance.

The use of highly contrasting materials for this new pavilion creates a contemporary, intimate harmony. White Corian, a composite material that is exceptionally hard but also very eco-friendly and recyclable, covers the exterior of the pavilion while the interior is clad in lime-washed oak, bringing a luminous touch that catches the light, along with leather for the arm chairs and velvet on the sofas and certain walls.

On three sides of the exterior of the pavilion, high, spacious, light windows accommodate the company’s innovations, while the traditional collections are presented in more intimate display windows.

More than a year for design and prefabrication
60 artisans
5 weeks of work to assemble
Main façade measuring 20 m by 10 m
1,800 sq.m. total floor space
3 levels
2,800 sq.m. of oak cladding
3,000 sq.m. of various fabrics
27 km of all kinds of cables
500 m of tubes and ducts
30,000 cu.m. of air exchanged hourly via the ventilation system
50 trucks for transport