December 13th 2012

A thrilling launch for Superfast


The new Superfast watches – the latest addition to the Classic Racing collection – were unveiled in an intense ceremony last November in Marbella, Spain. The launch took place at the Ascari Race Resort track, in the presence of legendary racing driver Jacky Ickx.

The sleek, powerful and sporty Superfast models are directly inspired by the automobile world, with their dial and case evoking cooling vents, a bezel resembling vintage compressors, a black rubber-moulded crown – adorned with a racing steering wheel – and pushers, as well as a power-reserve display designed like a petrol gauge.

After a presentation of the three Superfast watches given by Chopard Co-President, Karl-Friedrich Scheufele, guests enjoyed the opportunity to slip into the shoes of a racing driver and experiencing the unique thrills procured by speed machines hurtling around a dedicated track.

Jacky Ickx, six-time winner of “Le Mans 24 Hours” race, had brought two exceptional Porsche 936 Spyder cars with him – one dating from 1977 and the other from 1981. Both have indeed been driven by the champion in the prestigious endurance race. He also gave a breathtaking demonstration in front of the enchanted guests.

Karl-Friedrich Scheufele also noted that these are the first models in the Classic Racing collection to be powered by an in-house movement from the Fleurier Ebauches workshops, and represent a major step forward towards even greater independence for Chopard.

Discover the Superfast Automatic, Power Control and Chrono models on