March 16th 2016

BASELWORLD – A tribute to the Chopard Savoir-Faire


As Baselworld 2016 begins, it could not be a better time for us to pay a tribute to the incredible savoir-faire of our Le Fleurier Manufacture, which has been crafting innovative, infinitely precise and highly elegant timepieces for the last 20 years. From the L.U.C 1860 model, launched at the creation of the Manufacture, to the stunning IMPERIALE Joaillerie watch figuring all the colors of the rainbow, thousands of watches have been meticulously manufactured and assembled by our expert artisans in the heart of the Swiss mountains. About 20 different sorts of craftsmen dedicate their passion and expertise for Haute Horlogerie at Chopard, from the engravers to master watchmakers, polishers or assemblers.

Besides being extremely precise, each Chopard timepiece is also a testimony of absolute elegance and beauty. This year, a new fabulous timepiece made from Fairmined gold will presented at Baselworld: the L.U.C Perpetual Chrono, whose 45mm case has been entirely made of 18-carat gold sourced from Fairmined certified mining cooperatives in Columbia, Peru and Bolivia. Other noble materials have been used in this timepiece, its dial is coated in grey ruthenium while its L.U.C Calibre movement 03.10-L is made of nickel silver.

The L.U.C Perpetual Chrono is thus an authentic collector’s watch, not only for its captivating style, but also for the high precision of its COSC certified hand-wound chronograph and finely crafted perpetual calendar.

This 2016 Baselworld edition will also be the occasion to present timepieces embodying the most glamourous facet of Chopard, through beautiful high jewellery pieces such as the delightful Precious collection, or the IMPERIALE Joaillerie watch, entirely made in our Le Fleurier Manufacture. Set with baguette-cut sapphires in a most vibrant chromatic array, this jewellery masterpiece is adorned in subtly graded shades covering the entire colour spectrum – from majestic purple (the emblematic colour of the Imperiale collection) to anise green through an entire galaxy of blues, reds and yellows – running through the thousand and one nuances composing this kaleidoscope of colours.

Our booth at the show will also showcase the perfect models for those fancying our most iconic pieces. A contemporary reinterpretation of the Happy Diamonds watch will be presented, being inspired by the model that initially launched the collection 40 years ago.

An Happy Sport 36mm will also be on display, that features a new way to enjoy this most joyful timepiece: a strap to be changed at will in step with your moods and the changing seasons.

Many more Chopard creations can be discovered at this incredible show, from the lovely Happy Dreams collection to the Mille Miglia XL Race Edition watch. Whether they love an incredible dazzling piece or a highly precise L.U.C timepiece, all watch and jewellery aficionados will be pleased by the variety of options offered at this 2016 edition of Baselworld. Extraordinary models such as the ones presented this year would not exist without the talent and expertise of our Manufacture’s artisans. It is thus an honor for us to celebrate this year the 20 years of our Le Fleurier Manufacture, and we are sure all the proud owners of a Chopard watch will feel the same.