March 30th 2017

Baselworld 2017 – It’s a wrap!


Baselworld, the world’s leading trendsetting show for the watch and jewellery industry, has come to an end. This 2017 Centenary Edition was rich in discoveries and encounters, filled with excitement and satisfaction. The impressions from the show were positive and we received numerous articles from watch geeks and jewellery lovers who praised our Baselworld new collections.

The essence of watchmaking

Jamie Tan from Luxuo had the pleasure to interview our Co-President Karl-Friedrich Scheufele, who “has spent the past 20 years developing Chopard’s manufacturing capabilities, and the brand has much to leverage on thanks to this.”

In the interview, Mr. Karl-Friedrich Scheufele talks about the essence of watchmaking, his passion for classic cars and their associated races, the 20th Anniversary of Chopard’s Manufacture and other fascinating watchmaking specifics. To quote Luxuo « In many ways, Scheufele is a holdover from an earlier era when owners, guided by their personal interests, had a direct hand in — and heavy influence on — the activities of their companies. »

L.U.C  XPS Twist QF Fairmined and what makes it special 

One of the Chopard hits at Baselworld this year was the L.U.C XPS Twist QF Fairmined model. Frank Chuo from Deployant wrote a fabulous review that we are delighted to share with you. It speaks of our long-term project The Journey to Sustainable Luxury and our commitment towards fairmined gold, of the beauty of the watch’s dial design “inspired by the raw composition of gold nuggets extracted from mines” and its certifications, i.e. Fleurier and COSC.

L.U.C Luna One or moonlight on platinum 

This new limited edition of the flagship model encountered great success at Baselworld, and it is no wonder why as it is such a beauty, “Graced with harmonious proportions and exceptional elegance” as stated by the WatchQuote in a recent article that provides a full description of this marvel. So check it out to discover all of the L.U.C Lunar One’s glorious haute horlogerie features, pictures from all angles and full technical details. As described by Watchquote, “The Lunar One is indeed a rare watch – and not only because it is issued in a one-hundred piece limited edition.”

Mille Miglia collection caused quite a stir this year 

2017 was a big year for our Mille Miglia Collection, as the eponymous race turns 90 this year. An occasion for Chopard to celebrate the event by issuing a 90-piece Mille Miglia Classic XL 90th Anniversary Limited Edition. Watch Collecting Lifestyle states that “Its unmistakable presence on the wrist, its L.U.C chronograph movement and its wealth of details make it the most prestigious Mille Miglia watch ever introduced by Chopard.” and we couldn’t agree more. Get full coverage on this timepiece with exclusive photos.

In addition to the new Mille Miglia Anniversary Edition, we were pleased to present the annual Chopard Mille Miglia Classic Chronograph Watch for 2017 at Baselworld. Travis Cannata from A Blog To Watch provides a full description of this new model For Him… and For Her, complete with suggestions for the dress code: “I would still enjoy wearing this Chopard Mille Miglia Classic Chronograph with a suit or a T-shirt, as I feel it is a great example of a watch that melds sporty and dressy in the same design.”

Chopard jewellery, charming collections for ladies

Last but not least, we are pleased to share with you an article on two of our jewellery collections, Happy Hearts and For You. “This year, Happy Hearts are joined by a variant in diamonds and malachite — the ‘positive energy’ stone.” reports Dr Melvyn Teillol-Foo from AlphaLuxe. The article also features the For You Collection whose  “goal was to bring a light and airy feel to High Jewellery with cherry blossoms as the main theme. Just in time for Spring and just For You, the white gold jewellery sets feature rings and earrings studded with diamonds or emeralds.”

We wish to thank all our visitors who came by to visit the beautiful Chopard stand. We look forward to seeing you again in Basel, or before on other upcoming occasions such as the Cannes Film Festival or the Mille Miglia Race!