July 30th 2012

Chopard Boutiques around the world


As part of our ongoing retail strategy of openings, expansions, and grand-scale remodeling, we have proudly opened new Boutiques around the world in the past months, notably in Las Vegas and Prague.

The new Boutiques are sure to be “must-visit” destinations. They artfully embrace the global updated Chopard design concept that was launched in 2007 at the Madison Avenue flagship in New York City. The Scheufele family, owner of Chopard, turned to famed architect Thierry W. Despont to design that Boutique, which articulates a warm, gracious home atmosphere, and now serves as the design basis for all Boutiques. Since that New York opening, Chopard has been systematically renovating and expanding its free-standing stores, and opening new boutiques that emulate the visionary concept.

Reflecting the décor of an inviting living room, the new Boutiques boast light woods for flooring and panelling, sumptuous fabrics, and furnishings – from tables to vitrines and lighting – created expressly to highlight our stunning jewels, watches and other finely crafted luxurious products.

“I am very pleased with the expansion of Chopard’s Boutiques network. In 2011, we opened 11 new Boutiques, all bearing our new design concept. For 2012, I am looking forward to the opening of Las Vegas, our new flagship Boutique in Geneva, as well as the opening of a new Boutique in Shanghai, two in Beijing, and our second largest Boutique in the world, in Kuwait, to name a few,” said Caroline Scheufele earlier this year. “We also look forward to working with new and exciting retail partners around the world.”

We kindly invite you to visit our Boutiques around the world in order to discover our latest collections. You can find the full addresses on our Store Locator.