August 30th 2013

Chopard Jewellery featured in the movie “Diana”


Enriching our illustrious history with the world of cinema, we are thrilled to adorn Naomi Watts in the September release of Princess Diana’s biopic, Diana, directed by Olivier Hirschbiegel. 

For many years, we have been passionately involved in the world of cinema. As the official Cannes Film Festival Partner and maker of the Palme d’Or, we also unearth young talent through the Chopard Trophy, an award that shines the spotlight on the stars of tomorrow. Although we have already been involved in numerous feature films, such as Elizabeth The Golden Age (Shekhar Kapur), Nine (Rob Marshall) and Midnight in Paris (Woody Allen), the stakes here were particularly high, because not only did we have to provide a realistic insight into Diana’s extraordinary jewellery collection, but also to remind the world of her legendary elegance with discretion, charm and a modern touch.

Caroline Scheufele, Chopard’s Co-President and Artistic Director, reveals that she worked closely with Julian Day, the film’s Costume Designer and that he had very specific requests. ”When I received the offer to work on the film Diana I was thrilled because, to me, she was a person blessed with extraordinary charisma and great elegance, both in her personality and her style. After having worked on the film Nine in 2009, this new partnership was exciting, even more so because Naomi Watts is a fantastic actress.”

In the final version, a selection of Chopard watches, jewellery and bags appear on screen, including several watches and items of jewellery from the Happy Diamonds collections, but also our High Jewellery creations. Julian Day says: “From the first reading of the Diana script, I realised that I was going to need magnificent jewellery. When the opportunity arose to work with Chopard, I knew that this was going to be possible. Their help has been invaluable.”

Diana particularly liked wearing earrings because they suited her haircut; she often wore them without any other jewellery. Among the most iconic is a pair made from oval sapphires set with diamonds, echoing the earrings that matched her famous engagement ring. To highlight the delicacy of the heroine’s neck, we also chose sumptuous necklaces, including a fine plastron in white gold made up of three rows of 92 diamonds. The exceptional purity of the piece reflects the porcelain complexion of Naomi’s Diana. The necklace set with pear- and cushion-cut diamonds beautifully emphasises the way the actress carries herself. An expert mixture of glamour, simplicity and romanticism, these pieces reflect Diana’s style wonderfully.

We could not have dreamt of a more gracious and mythical model as its inspiration!