May 22nd 2012

Chopard’s secret party during the Cannes Film Festival


Chopard is equally renowned for its exceptional jewellery creations and its unparalleled watches as it is famous for its extraordinary soirées. For this year’s traditional Cannes gala, on May 21st 2012, we shrouded the event in mystery with a Mystère masked ball. A treasure hunt would lead guests to an evening of masks, diamonds and performances floating between fantasy and reality…

Guests of Chopard, Official Partner of the Festival, had to engage in a genuine mystery-filled treasure hunt, ending with a “tuk-tuk” ride before reaching the secret location, perched high above Cannes. The dress code on the invitation read “Masques et Diamants”, and elegant masks and sparkling attire duly punctuated a black and gold décor.

For this occasion, Cirque du Soleil created an exclusive mystery-themed show that enraptured the audience. A number of other surprises were presented in various parts of this prestigious location. Guests could dance to the jazz tunes played by Michael Arenella & His Dreamland Orchestra and the Gypsy Queens, let L’Oréal do their make-up, get a professional photograph taken, have a clairvoyant read their tarot cards, or admire a Chopard High Jewellery show accompanied by a dance performance. An electrifying DJ set took the stage during the late-night/early-morning hours.

Numerous celebrities eagerly responded to Caroline Scheufele’s invitation, naturally masked and wearing Chopard diamonds for this soirée pervaded with a fascinating aura of mystery. Guests included Erin Wasson, Liu Wen, Caroline Sieber – all adorned in Chopard creations – along with Anja Rubik, Alec Baldwin, Sean Combs, Cassie Ventura, Michelle Rodriguez and many more…