September 04th 2013

Green Carpet Collection- The journey continues…


On 3rd September 2013, we have chosen the Venice International Film Festival to unveil a new addition to our Green Carpet Collection. This new ethical Haute Joaillerie necklace introduced by Caroline Scheufele and Livia Firth is a delightful choker graced by a pure design.

Back in May, in cooperation with Eco-Age and its founder Livia Firth, we have joined the Green Carpet Challenge that seeks to promote ties between ethics and aesthetics. Within the framework of this initiative, two first models in an aptly named Green Carpet Collection were unveiled in Cannes Film Festival. They were then worn for the festival’s famous “mounting the steps” ritual by actress Marion Cotillard, who is extremely sensitive to this project.

This new necklace is yet another step for us in direction of broad-scale sustainable development, a process evocatively named “The Journey”. Composed of 144 pear-cut diamonds (43.1 cts) set on 18-carat white gold, it is a surprisingly flowing, supple creation so delicately comfortable that a woman could almost forget she was wearing it.

Supported in this approach by the Alliance for Responsible Mining (ARM), the gold from which these two creations have crafted originates from community mines in South America bearing the “Fair Mined” certification. This gold was then refined in a foundry specialising in fair-trade raw materials. As for the diamonds used to set these magnificent Haute Joaillerie models, the choice of their provenance has also been governed by meticulous standards. All stones are all sourced from the IGC Group, one of the world’s oldest diamond firms. Their origin is certified by the Responsible Jewellery Council (RJC) and meets the demands of this surveillance body on ethical, social and ecological levels.

Sourcing and traceability are key issues for the jewellery industry and we are delighted to work together with Livia Firth and Eco Age in helping shape the jewellery of the future.

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