April 19th 2012

Chopard’s High Jewellery workshops make their first ever appearance on Place Vendôme


On April 11th 2012, the artisans from our Geneva-based High Jewellery workshops took up temporary residence in the salons of the Ritz Hotel on Place Vendôme, in Paris. This one-day event was intended to offer a preview of several stellar models from the 65 creations in the Red Carpet 2012 collection that will be officially presented at the upcoming Cannes Film Festival.

For one entire day, the salons of the Ritz Hotel on Place Vendôme were transformed into a workshop where jewellery artisans offered guests a chance to discover the specific nature of High Jewellery crafts. Designer, model-maker, wax sculptor, jeweller and gemsetter… Seven of these artisans could be seen intently exercising their art on the models in the Red Carpet 2012 collection currently in production. Among them was the collection’s flagship model, a timelessly elegant necklace paying tribute to Marilyn Monroe.

This initiative was taken by Caroline Scheufele who explains it in these terms: “The creations by our fantastic artisans take pride of place on red carpets, while they themselves remain in the background. We therefore decided to change all that by training the spotlight on our High Jewellery workshop. And what better showcase could one imagine than Place Vendôme?”

Eva Herzigova, a friend of Chopard’s, who will be wearing the jewellery creation paying tribute to Marilyn Monroe for the mounting the steps ritual at the opening ceremony of the Cannes Film Festival, along with Bérénice Béjo who plays Peppy Miller in the award-winning film The Artist and who will host the Cannes Film Festival’s opening and closing ceremonies, both gladly accepted Caroline Scheufele’s invitation and honoured these travelling workshops with their presence.