April 10th 2012

Travel through times of Passion and Excellence and win a prize!


Passion & Excellence – Two values, two traits of character that have been at the core of the Chopard brand since Louis-Ulysse Chopard opened his very first watchmaking workshop in 1860. These two strong words are still our tagline over 150 years later, because they speak for themselves.

The Chopard Facebook Timeline tells a story of life and happiness, beyond that of a brand and its collections. “Haute Joaillerie does not have to be serious!”, as Caroline Scheufele recently said during an interview on the Happy Mickey collection.

From the day when Caroline Scheufele crafted her first watch out of aluminum fold when she was 11 years old to her current role as Co-President and Artistic Director of the world-renowned luxury brand; from the moment when Karl-Friedrich Scheufele knew he would follow his fathers steps to the day that the first L.U.C 1.96 movement was created, a family has been driven by a passion for remarkable high watchmaking and high jewellery.

Passion and excellence are forces that fuel each other, the same way that the personalities of the Scheufele family members complement one another.


To pique your curiosity and invite you to travel through our memories, participate in our contest, Moments of Passion and Excellence! From April 2 to April 9, 2012, visit our Facebook page to find the answer to the below question, and you could win a copy of the book Chopard, the Passion for Excellence – Celebrating 150 years of history.

“For the 15th time this year, Chopard will be crafting one of the most legendary trophies in the film industry, designed by our co-President, Caroline Scheufele. Can you name it?”

To enter the contest, simply post your answer in the “Leave a reply” field below.

The Facebook Timeline launch is an opportunity to look forward, too, and we foresee more sparkling moments of happiness, excellence and passion. Thank you for being part of them!