July 13th 2015

“Summertime, watches and the livin’ is easy.”


A classic line from an equally classic song brings up visions of chilling on the beach after a boat ride on turquoise waters, dining on a terrace in the sunset, or a trip to Italy! Selecting the right watch for the right occasion should also be as easy.

An ever-increasing number of activities and destinations fight for your summer time attention. Choosing what to do and where to go is a daunting task indeed. You have patiently sat through the dark months of the year, watching the evening sky grow lighter with every passing day. Now summer is upon us and it’s time to let your travel imagination rein free.

Join us as we explore where to go and what to wear.

It’s 5pm–you finally arrive at your destination. The table is booked on the terrace of the restaurant recommended by a local friend. You slip on a light blazer, a white shirt and your L.U.C 1937 Classic timepiece. The cold metal of the stainless-steel case and steel bracelet feels soothing on your wrist. The ultimate in classic style, this timepiece combines passion, tradition and innovation. A silver sunburst dial with applied rhodium Roman numerals gently reflects the light of the rising moon. The chronometer-certified L.U.C Calibre 01.01-L contained within is an exceptional, technological masterpiece: easy to assemble and maintain, remarkably reliable, yet extremely robust. For a more elegant look, wear a black suit with the L.U.C 1937 with the black leather strap.

The sound of seagulls awakens you, the shimmering sea below inviting you to spend the day on the beach. You are on holiday, but it’s still nice to know what time it is – at least so you don’t miss your lunch appointment. The G.P.M.H. Chrono looks like a perfect companion for the day ahead. A titanium and steel chronograph with a movement that is chronometer-certified by the COSC, its 46-hour power reserve keeps it going, even while you relax. The GPMH is technical and streamlined, with a screw down crown that keeps it safe down to 100 meters. But like most SUVs rarely venturing off road, this colourful watch is happier out of the sea. It certainly is champagne proof though, should a cork fly off in the vicinity. The G.P.M.H. Chrono with the metal bracelet will certainly go anywhere with you.

The valet brings your vintage sports car to the hotel entrance and shares a few last tips on the best road to take. You are off, with the wind in your hair and your sunglasses shielding against the strengthening sun. Destination: Italy. Few countries evoke such images of passion. Passion for life in general, and all things mechanical and automobile related in particular. What better timepiece to wear for the drive than the Mille Miglia GTS Power Control? And, for the first time in history, it is driven by a Chopard movement. Inspired by the Mille Miglia race, the GTS Power Control is instantly recognisable by its emblematic black dial and its rubber strap with a tire profile. Chronometer certified by the COSC, the movement is equipped with a stop-seconds function allowing precise adjustments. This resolutely masculine timepiece is sure to draw attention and be a conversation starter.

We wish you safe and happy travels.