May 13th 2013

The 23rd Annual California Mille Race


Approaching the 25th anniversary of partnership with the upcoming Mille Miglia race in Italy this May, Chopard was proud to be a Presenting Sponsor of the 23rd Annual California Mille from April 29th to May 2nd, 2013. Drawing upon the original Italian race from Brescia to Rome and back, the California Mille is a 1,000 mile, four day excursion through the picturesque back roads and historical highways of Northern California and Nevada featuring some 65 historic racecars.

On day one, drivers took note of scenic coastal views and the wine country as they crossed into the northern end of the Central Valley. The second day took drivers down Highway 36, one of Martin Swig’s, the late founder of the California Mille, favorite roads. Drivers travelled through the Coastal mountain range, the redwoods, and into Mendocino County. On day three drivers experienced California’s Highway 1, with the Pacific on one side and redwoods on their left. California Mille drivers bisected the Sonoma and Napa Valley wine country on days three and four, taking in its natural beauty.

Passionate about vintage cars, Karl-Friedrich Scheufele, Co-President of Chopard, has been playing an active part in the Classic Racing universe, giving rise to a collection of watches which represent elegance and high performance needed in both the watch and classic car race industries.