June 23rd 2011

The Elton John Watch Collection by Chopard


For the 13th consecutive year, Sir Elton John and David Furnish are opening the doors of their splendid Old Windsor home this evening for the legendary White Tie & Tiara Ball, organised in partnership with Chopard.

The annual White Tie & Tiara Ball’s purpose is to raise money for the Elton John AIDS Foundation. Caroline Scheufele, Co-President of Chopard, and Sir Elton John met in 2000, at the Cannes Film Festival. This encounter, along with their shared determination to devote their energy and their talent to the fight against AIDS, has given rise to a unique watch collection dedicated to the artist’s Foundation, as well as to a beautiful friendship between Sir Elton John, David Furnish and Caroline Scheufele. In addition to watches, Chopard’s support is expressed through all kinds of events, such as the annual White Tie & Tiara Ball, or the famous Elton John AIDS Foundation Oscars Viewing Party held in Los Angeles after the award ceremony.

Elton John designed watches have enjoyed tremendous success ever since they were launched. A large diameter, an imposing stature, precious stones… The Elton John designed chronograph – which comes in limited and numbered series – is entirely on trend and combines all the qualities of a classic model. Jointly designed by Caroline Scheufele and Sir Elton John, the timepiece reflects the singer’s personality and his love of watches. A percentage of the profits from the sale of Elton John watches are donated to the fight against AIDS.

Featuring black, brown or pink alligator leather straps, the Elton John Watch Collection models boast a myriad of the precious gems of which Sir Elton John himself is so famously fond. Playful diamonds appear either alone or harmoniously combined with sapphires, rubies and emeralds, or even colourful yellow, pink or black diamonds. The dial comes either in a tone matching the gems set around it or in a white or grey-rosé mother-of-pearl version.  For those preferring simplicity, the case and dial also come in plain white or rose gold variations. The Elton John designed chronograph also has impressive technical abilities thanks to the self-winding movement.

For more information about The Elton John AIDS Foundation visit www.ejaf.com

More information about the Elton John Watch Collection by Chopard