May 26th 2012

The Red Carpet 2012 collection


In 2012, Chopard is officially partnering the Cannes International Film Festival for the 15th consecutive year. On this occasion, we have unveiled the 65 models composing the new Red Carpet collection.

Each year since 2007, Caroline Scheufele, our Co-President and Artistic Director, has created a new High Jewellery collection composed of exceptional and unique models: the Red Carpet collection, which systematically comprises the same number of models as the editions to date of the world’s largest movie festival. It draws inspiration from the actresses who partake in the famous “mounting the steps” ritual, as well as gracing red carpets the world over.

Caroline Scheufele has been attending the Cannes Festival for 15 years. She is well acquainted with the frenzied atmosphere surrounding the mounting of the Palais des Festivals stairs, with the importance this moment holds for actresses, and with the type of jewels they dream of. “I’ve been to the Cannes Festival over 15 times, and throughout these years I’ve had the opportunity to meet many actresses and often establish strong friendships with them. It is these privileged relations with outstanding personalities that have made me wish to create original and unique models that are very different from each other, in order to ensure that each and every woman will find the adornment that will suit her to perfection for an exceptional moment”, she explains.

Caroline Scheufele has decided to create this year’s Red Carpet collection around the theme of colours: in her work as a designer, it is indeed the shimmering colours of precious stones that nurture her imagination. For this collection, she has chosen stones such as rubies, emeralds, padparadscha sapphires, amethysts and tourmalines – without forgetting diamonds “my favourite stone and an indispensable ally for women on the red carpet”.

Discover more creations from the 2012 Red Carpet collection on our Cannes dedicated website: