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Green Carpet Challenge (GCC)

Whilst we apply our Corporate Responsibility and sourcing policies to all the materials we use in our pieces, we have focussed on a few key materials to drive change in the supply chain. Thus, back in 2013, together with the Green Carpet Challenge directed by Mrs. Livia Firth, we have designed and implemented initiatives that improve the lives and working conditions of producers in our supply chain, many of which are in developing countries. This is a long-term commitment that we have called “The Journey to Sustainable Luxury”. “It is a bold commitment, but one that we must pursue if we are to make a difference to the lives of people who make our business possible” said Karl-Friedrich Scheufele.
All materials featured in Green Carpet Collection are assessed for their environmental and social credentials. Additionally, we carefully evaluate the raw material provenance as only those that can be traced to origin can claim being part of the Journey.

The world renowned GCC is a dynamic project, which pairs glamour and ethics to raise the profile of sustainable fashion. The GCC is regarded as the leading promoter of the beauty of ethical fashion worldwide and since its launch, it has involved all the major fashion designers in the world and an array of A List celebrities on the biggest red carpets worldwide. By joining this initiative, Chopard confirms how powerful the alliance of ethics and aesthetics can be though making the connection between products, supply chain and people involved at extraction.
By applying high ethical and social benchmarking standards of the Green Carpet Challenge (GCC) Brandmark, Chopard has created stunning watch and jewellery collections made in responsibly sourced gold.