Chopard loves London

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Chopard stages a stylish inauguration of new flagship boutique on Bond Street  

Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture. Arriving in a procession of London’s famous black cabs specially personalised by Chopard, the guests who were dropped off at the entrance – with Bond Street specially cordoned off for the occasion – were warmly welcomed by porters wearing bowler hats and exuding an inimitably English breed of elegance.

Among the guests, many friends of the Maison were present to assist Caroline Scheufele in cutting the traditional ribbon stretched across the entrance of the building: Oscar-winning actresses and actors Julianne Moore, Marion Cotillard, Christoph Waltz and Colin Firth – accompanied by his wife Livia Firth – as well as Chinese actress Zhang Ziyi, the Maison’s global ambassador; Araya Hargate, also a Chopard ambassador; Arizona Muse, the face of Chopard’s iconic Happy Diamonds collection; along with James Norton, Alexa Chung and Petra Nemcova.

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