Chopard x L'Oréal Paris


Paris, September 30th 2018

This year, once again, for the second consecutive year, Chopard has been the exclusive jeweller for Le Défilé L’Oréal Paris. Open to the public at large, the runway show was staged on the River Seine, the symbolic heart of Paris, and celebrated two worlds inextricably bound up with the French capital: fashion and beauty. Showcasing 70 looks paying tribute to Parisian elegance, the most stunning muses from L’Oréal Paris strode confidently down the catwalk wearing Chopard jewellery.

Chopard, exclusive jewellery partner

For the second year in a row, Chopard was the exclusive jewellery partner to the event. The casting of the Défilé included a number of L’Oréal Paris international ambassadors, including Bianca Balti, Thylane Blondeau, Marie Bochet, Maria Borges, Cheryl, Elle Fanning, Luma Grothe, Davika Hoorne, Liya Kebede, Aja Naomi King, Eva Longoria, Judit Masco, Andie McDowell, Soo Joo Park, Duckie Thot, Nikolaj Coster Waldau and Ming Xi, all there to celebrate beauty and feminine diversity through 70 looks. This splendid sight truly worthy of the fashion capital’s inimitable prestige was achieved by combining the talents of L’Oréal Paris hairdressers and makeup artists, Chopard jewellery artisans, as well as the couture houses partnering the event.

Among the creations from the watchmaker-jeweller was an Haute Joaillerie set specially dreamed up by Chopard co-president and artistic director, Caroline Scheufele: a stunning necklace with matching earrings featuring 18-carat white gold and tinted titanium volutes, diamonds, tanzanites and lapis lazuli inlays. This exceptional jewellery set, worn by Ming Xi, set the finishing touch to the runway show during which the entire range of watch and jewellery collections from the Maison were featured – notably including the Happy Hearts talisman jewellery line designed for big-hearted women, of which there are many examples among the elegant Parisian ladies who inspired these models.

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