30 May 2017
This year, at the Cannes Film Festival, we were pleased to introduce our Chopard Haute Parfumerie Collection.
After more than 20 years with Coty, we are establishing our own fragrance house, Chopard Parfums, positioning the brand at the forefront of luxury natural perfumery, and appeal to a discerning generation in search of thoughtful, creative and inspiring luxury.
By taking full control of its perfumery activities, Chopard ensures its rigorous standards of excellence, creativity and quality can be maintained in this category, and that they are completely in line with the company’s strong ethical values. These new scents radiate happiness and glamour, creating extraordinary perfume experiences which are mindful of our planet and people.
At Chopard Parfums, its olfactive and social philosophy are one and the same.
The brand aims to follow the highest standards, and champion individuality, nature and positivity—the core values at the very heart of its fragrance universe.
“Always give our best and be kind, generous and open to others. Be happy! It is this positivity that carries us forward” said Caroline Scheufele.
Our Haute Parfumerie creations represent a new chapter in Chopard’s journey towards sustainable luxury. At the core of this luxury is a philosophy that places ethics at the heart of esthetics.
We are pleased to present our new Collection, showcasing three extraordinary naturals from the Firmenich NATURALS TOGETHER™ program for responsible natural ingredient sourcing. For this project, Chopard Parfums has joined forces with highly experienced Master Perfumers Alberto Morillas and Nathalie Lorson. Both are known for exploring new ways to create natural and emotional scents. With this collection, Chopard Parfums takes its first step in a visionary journey towards natural and responsible perfumery.
The Chopard Collection’s Unique Ingredients Story: Three responsibly sourced naturals
In its first Haute Parfumerie creations, Chopard Parfums shines the spotlight on three natural ingredients from Firmenich’s sustainable sourcing NATURALS TOGETHER ™ program. NATURALS TOGETHER ™ is a Firmenich initiative completely in tune with Chopard’s philosophy of ethical and ecological perfumery. Firmenich’s “business for development” program, which brings together many of the world’s best natural ingredients suppliers, is shaping the future of naturals by guaranteeing the excellence and sustainability of raw materials.
Nathalie Lorson Creates: Magnolia au Vetiver d’Haiti; Vanille de Madagascar; Neroli à la Cardamome du Guatemala
A pioneering woman in the field of perfumery, Nathalie Lorson works for others and with others. For her, creation depends on an expressive exchange of ideas and emotions. Her creations can be compared with pieces of a puzzle: each piece connects to another and adds its part to the whole. She builds by finding harmonies through contrast and interaction, until everything falls into place.
A prolific perfumer, the Grasse native is the nose behind some of the most iconic fragrances of our day, yet she remains humble and restless, ever pushed towards new horizons by her inquisitive, generous and imaginative spirit. She has received many prizes for her work, including Perfumer of the Year in Italy and France in 2015, yet her real reward comes when she passes a woman on the street who is wearing a fragrance she has created, and who has made it part of her life and her intimate world.
“I don’t do this metier for myself. My goal is to reach out to people.“For the Chopard Collection, I focused on shaping outstanding precious stones and highlighting their colorful facets. The extraordinary timepieces from the Chopard high jewelry collections inspired me to use only the most exquisite ingredients: responsibly sourced vetiver from Haiti, vanilla from Madagascar, and cardamom from Guatemala are emblematic of high jewelry values, and merge esthetics with ethics, a testament to Chopard’s commitment to excellence and passion. The Chopard Collection transforms nature’s treasures into meaningful luxury.”
Alberto Morillas Creates Vetiver d’Haiti au Thé Vert
After decades of unwavering passion for the art of perfumery, Alberto Morillas’ ideas continue to stand out. It’s no surprise then that he is the first perfumer to receive the Fragrance Foundation’s esteemed Lifetime Achievement Award.
Much of his inspiration comes from being surrounded by his favorite ingredients. Alberto grew up in Seville, Spain, and medlar trees, clean laundry, jasmine and the unforgettable smell of the Atlantic were the scents that defined his childhood. Andalusia will always have his heart, yet equally important is his life-long partnership with research and development chemists in Geneva, and his encyclopedic knowledge of perfume history. These allow him to fuse innovative natural techniques with breakthrough synthetic molecules, many of which he helped to patent, to create true works of art.
“The extraordinary Chopard universe drew me into the enchanted world of natural gems. Like perfumers, jewelers are looking for the most precious elements nature offers. They trace the best quality ingredients to responsible sources that bring to life the creation of their imagination. I work in much the same way as a jewelry craftsman does, selecting his stones, and observing them carefully before cutting them to reveal their most dazzling light.”
The Chopard Collection continues this inspirational Journey To Sustainable Luxury with an exclusive limited edition. Symbolizing the bond between Chopard and the Cannes Film Festival, the bottle designed by Caroline Scheufele features a Palme D’Or-inspired frond encircling the neck of a gold and deep blue flacon to create a sculptural, jewel-like cap. The fragrance is presented in a luxurious black case imprinted with the iconic 19-leaf palme.