30 May 2017
This year, we were delighted to have Rihanna with us at the Cannes Film Festival to introduce our dazzling Rihanna Loves Chopard Haute Joaillerie collection.
On April 7th this year, we announced a collaboration with global superstar, Rihanna. The RIHANNA ♥ CHOPARD Haute Joaillerie collections convey the unique vision and spirit of Rihanna, a style icon known for her bold and modern choices.
For the 70th anniversary of the Festival and Chopard’s 20th anniversary as official partner, Rihanna walked the legendary red-carpeted staircase for the very first time. On this occasion, she wore several of the stunning new creations: signature pieces in vivid colours reflecting joie de vivre and carnival festivities.
Throughout her stay in Cannes, Rihanna has been showcasing new creations designed in collaboration with Caroline Scheufele. “I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can't believe….to reveal the new pieces in Cannes is pretty amazing,” said Rihanna.
“Rihanna and I collaborated closely on these creations. With her unique style, she redefines the way people see and wear jewellery. I am thrilled to welcome Rihanna in Cannes; the Festival is very special to Chopard and to me. To see Rihanna walk the red carpet wearing our co-designed creations was a unique moment; the pinnacle of glamour and creativity.” said Caroline Scheufele, Co-President of Chopard.