31 January 2018
Chopard Parfums is proud to announce the launch of four new fragrances inspired by the Gardens of Paradise. In-line with Chopard’s commitment with The Journey to Sustainable Luxury, Chopard Parfums is launching a new initiative in a visionary journey towards natural and responsible perfumery. Chopard was the first watchmaker and jeweller in the world to enable small scale mining communities to reach Fairmined certification as well as provide training, social welfare and environmental support. With these new fragrances, the Maison reaffirms its commitment by introducing the first perfumes composed of ingredients from the Naturals Together programme.
Leading the brand at the forefront of luxury natural perfumery and echoing the brand’s vision as a Jeweller, Chopard Parfums will place natural, positive and ethical luxury perfume-making at the heart of its inspiration as a Maison de Parfums.
Chopard aims at creating exceptional fragrances, rich of the most pristine and premium natural ingredients, in-line with its Journey to Sustainable Luxury, a project that started in 2013 at Cannes Film Festival with the launch of the High Jewellery Green Carpet Collection. It is a multi-year and ambitious program, focusing on sourcing and traceability of raw materials, led by Caroline Scheufele in partnership with Eco-Age and its creative Director Livia Firth.
Chopard Parfums’ olfactive and social philosophy are united. The brand aims to follow the highest standards and champions excellence, individuality, nature and positivity—the core values at the very heart of its fragrance universe.
inspired by “The Gardens of Paradise” Heavenly Fragrances made on Earth
Inspired by the Arabian Gardens of Paradise, these four new high-end fragrances are a tribute to the most mythical and mystical gardens of the Orient. From the Mediterranean to the East, these legendary gardens are the expression of the Golden age of the Arabian civilization. Mythical and mystical, peaceful and secret, traversed by rivers of water, milk and honey, these dream gardens were filled with the most beautiful, sweet-smelling and colourful flowers and fruits, under the shade of majestic trees.
With the Gardens of Paradise Collection, Chopard Parfums is offering fragrance connoisseurs the quality of the highest tradition of perfumery. These creations showcase an extraordinary quantity of pristine natural ingredients, shining the spot-light on twenty-five premium materials mostly coming from Firmenich centres of excellence across the World, under their Naturals Together sustainability program.
All four fragrances are creations from the world-class perfumer Alberto Morillas, one of the most iconic perfumers of our times and a true master of natural ingredients.
This new Collection follows the introduction of Chopard’s first four high-end fragrance creations, inspired by the Gardens of the Tropics, announced at the 2017 Cannes Film Festival.
A Moorish Garden of a sunlit citrus freshness. The radiant Glow of a Golden Age.
Crisp, radiant and sensuous, Orange Mauresque is a sophisticated blend of zests, solar flowers and millenary amber notes. A marvelous breath of citrus fruits, precious neroli and orange blossom absolute, nestled on the balsamic notes of Siam benzoin and copaiba balm.
“I imagined this fragrance like the intense perfume as I walk through an alley of thousands of orange flowers in a Moorish garden under the late morning sun: warm, radiant, sensuous… There is a subtle, joyful citrus freshness, enriched with this marvelous breath of neroli and orange blossoms resting on warm solar notes. I wrapped this light and freshness in the intensity and captivating sensuality of millenary ambery notes”.
Selection of signature ingredients from responsible sourcing :
CALABRIAN BERGAMOT, MANDARIN, NEROLI BIGARADE PETALES – Essential Oils
COPAIBA – Essential Oils
Olfactive Universe : Orange Blossom Amber
The secret sensuality of sacred Nights in a Moghul Moonlight Garden.
Nocturnal Indian and Chinese jasmine, exhilarating tuberose, intermingled with the most exquisite Damascena rose, creamy sandalwood and mystic cypriol, illuminate the night with their warm, intense and sultry scents.
« This perfume is about contemplation. I close my eyes and it reminds me of Jaipur royal gardens in a silent night. The sun has set, leaving the nocturnal flowers to illuminate the night with their warm, narcotic, intense and sublime smell. I used an exceptional Sambac Jasmine, natural Chinese Jasmine and an exquisite Damascena Rose Absolute. I wanted to created this fragrance like a breathtaking cascade of these prodigious flowers together with burning sacred woods ».
Selection of signature ingredients from responsible sourcing
INDIAN SAMBAC JASMINE, CHINESE JASMINE, TUBEROSE ABSOLUTE
SANDALWOOD – ESSENTIAL OIL
Olfactive Universe: Jasmine Oriental Woods