Mariah Carey wearing butterfly diamond jewellery

To give life to a collection of diamond jewellery stemming from her fruitful imagination, Mariah Carey naturally turned to Chopard and its Co-President and Artistic Director, Caroline Scheufele. A symbol of metamorphosis, the butterfly is the dazzling emblem of the energy that has borne Mariah Carey to unprecedented longevity. Read More...

Woman wearing My Happy Hearts diamond jewellery

Chopard presents a brand-new collection with My Happy Hearts: jewellery nestling against the skin like intimate and subtle lingerie. The diamond jewellery collection borrows its most famous design codes – the heart and the dancing diamonds – from the Maison’s legendary creations, played out in new proportions in a constellation of dainty hearts that can be worn alone or stacked as stylish accessories. Read More...

Diamond Palme d'Or by Chopard

Chopard is delighted to celebrate the 75th edition of the Cannes Festival, which coincides with the 25th anniversary of its partnership with this legendary event. To celebrate this double jubilee hand in hand, the Swiss jeweller has created a unique trophy by placing the Palme d'Or – of which two tiny leaves are diamond-set – on a rose quartz base. Read More...

Chopard IMPERIALE Luxury Perfume Collection - Iris Malika

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Red Carpet High Jewellery Collection by Chopard

For the 75th Cannes Film Festival, which coincides with Chopard's 25th participation as an official partner, Caroline Scheufele has chosen the theme 'Chopard Loves Cinema' as the inspiration for the Red Carpet Collection. Read More...

The story of Caroline Scheufele is one of a little girl with 1000 ideas, an imaginary universe of abstract art and doodles that has given rise to a fairy tale illustrated with 1000 colors, a show with 1000 lights, jewels shining with 1000 fires... Drawing on imaginary journeys and family outings, dreams, passions, aspirations and memories of her childhood, all have nourished Caroline's endless creativity, giving life to the emblematic articulated Happy Clown and overturning the codes of the Maison Chopard through a happy story that takes spectators back to the charm of their own childhoods. Read More...

Taking its focus on sustainable luxury to the next level, Chopard is proud to announce the launch of Chopard by Bilum, a line of upcycled luxury creations made in conjunction with eco-responsible French fashion house Bilum. Founded in 2005, Bilum gives a second life to salvaged or forgotten materials, destined to be thrown away. Also known as creative re-use, upcycling is the process of transforming by-products, waste materials, useless or unwanted products into new materials or products of better quality or offering enhanced environmental value. Read More...

Ethics meet aesthetics in the Precious Lace diamond jewellery Collection as Chopard disseminates the beauty, classicism and craftsmanship of High Jewellery, translating its refinement into appealingly wearable, charismatically feminine jewels. Gossamer light, echoing the floral patterns, scrolls, swirls and scalloped edges of fine antique lace, the diamond jewellery collection thus unfurls its charms through a variety of creations within which luxury rings, bracelets, necklaces and earrings are hand-crafted in ethical rose or white gold and paired with diamonds and precious stones sourced from Responsible Jewellery Council-certified suppliers. Read More...

In its 25 years of existence, Chopard Manufacture has consistently demonstrated its persistent quest for innovation and excellence, vividly exemplified in the development of its mechanical self-winding flying tourbillon L.U.C Calibre 96.24-L. Read More...

Created more than 20 years ago under the impetus of Chopard's Co-President and Artistic Director, Caroline Scheufele, Haute Joaillerie workshops have enjoyed a fabulous destiny, with their existence punctuated by several major milestones. In the latest episode of this trajectory, and a reflection of this passion for coloured diamonds harboured by the Maison’s creative soul, for Paris Haute Couture Week 2022, Caroline Scheufele will present a selection of exceptional stones including a stunning pink diamond weighing an unbelievable 10.88 carats. Read More...

25 JANUARY 2022

The Chopard Insofu Emerald

A landmark stone, an extraordinary discovery lighting up the history of luxury jewellery. Named Chopard Insofu (‘insofu’ meaning elephant in Bemba, the language of the people living in the region of origin of the stone), this exceptional and rare stone discovered in the Kagem mine in Zambia is one of the most important ever found in terms of both weight (6,225 carats) and quality. Read More...

With Juan, Haute Horlogerie & Heritage Specialist, acting as guide for the occasion, the visit is an opportunity to explore the rich history of Chopard, a legacy that still shines through today. Who knew for example that the L.U.C collection is named in tribute to watch company founder Louis-Ulysse Chopard, or that the collection’s first watch, the1860 refers to the foundation date? Among the numerous watches on display, some iconic models immediately catch the eye: the very first Happy Sport from 1993, ground-breaking as the first stainless steel sports watch with diamonds; the St. Moritz from 1980; but also every Mille Miglia model produced since 1988. Read More...

This festive season Arty the Bear is back with his friends but this time he’s in love! Join Arty and Amy on a magical winter wonderland walk filled with stunning surprises designed by Chopard and help them choose their gifts making the perfect selection for your own loved one. Read More...

Back in late 1960s Quebec, Sylvette and Anglomard Dieu welcome their 14th child into a family where music reigns supreme. As Aline grows up, people realise she has a truly golden voice. When music producer Guy-Claude hears her, he becomes determined to make Aline the greatest singer in the world. Supported by her family and guided by Guy-Claude's experience and subsequently his growing love for her, they jointly write the pages of an extraordinary destiny. Read More...

Chopard’s exquisitely crafted “Flower Power” jewellery watch has been named winner of the Jewellery category at the 21st edition of the prestigious Grand Prix d’Horlogerie de Genève (GPHG) awards ceremony which took place on Thursday 4 November. Read More...

Above and beyond its technical prowess, the Alpine Eagle collection has been a guarantee of aesthetic finesse ever since its launch. Distinguished by its dial in Swiss granite from the Graubünden region, whose blue and green inclusions have been chosen to evoke the beauty of the Alpine forests and lakes as seen from the sky by an eagle, this exceptional watch brings two further innovative touches to the Alpine Eagle collection: a case made of beadblasted Lucent Steel A223 and a calf leather strap. Read More...

Chopard remains one of the very few family-owned watchmaking companies to this day, with its history rooted in Swiss watchmaking going as far back as 1860. The Maison we know today has built on this foundation and added the jewellery know-how of the Scheufele family following their purchase of Chopard in 1963. Fittingly, the museum pays tribute to this marriage of horological and jewellery expertise with the watchmaker and jeweller work desks of Paul-André Chopard (3rd generation) and Mr Scheufele senior, respectively, exhibited back-to-back, a striking representation of the company’s present DNA and testament to the hands-on approach of owners past and present. Read More...

Exceeding all expectations once again, Chopard adds the 2021 Alpine Eagle Cadence 8HF to the iconic Alpine Eagle sports watch collection. Combining precision and sporty style, this limited edition watch is a masterpiece of high frequency watchmaking. Read More...

Thanks to the collaboration between Chopard Co-President Karl-Friedrich Scheufele and Bamford Watch Department founder George Bamford, the 33 numbered Mille Miglia Bamford Edition are characterised by attention to every detail and offer vivid proof of a commitment to craftsmanship and quality expressed through an elegant sports watch. Resulting from a dialogue between these two gentlemen, the Mille Miglia Bamford Edition features an elegant combination of black, dark grey and flame orange. The 42 millimetre-diameter case is made of bead-blasted DLC stainless steel. In addition to its dark grey colour often found on vintage cars, this contemporary and innovative material has the advantage of being scratchproof: a key asset for a sports watch subjected to the trials of racing. On its side, a crown engraved with a steering wheel and two piston-shaped pushers also recall the collection's inspiration. Short lugs ensure a perfect fit on the wrist, as does the cordura-effect black rubber strap punctuated by orange stitching and lined with orange calf leather. On the dial, the contrast between the matt dark grey surface and the orange touches accenting the seconds hand and chronograph counters enhance legibility. Similarly, the tachymeter scale is offset by an orange gradation on the black inner bezel ring, while the date window between 4 and 5 o’clock is clearly visible. Read More...

To commemorate a year like no other, the 39th edition of “la corsa più bella del mondo” will merge tradition and innovation. For the occasion, Chopard has crafted two new watches, modern classics to cross the finish line, and into the future. Read More...

Curtains up on the scarlet splendour of time as a theatrical performance: Chopard’s iconic Happy Sport timepiece appears in festive attire for a majestic luck-themed dance. Read More...

Alpine Eagle sport watches

Inaugurated in December 2000 on the famous Promenade, the Chopard Boutique in Gstaad reflects the Scheufele family's attachment to the prestige of the Bernese Alps. Its majestic landscapes and generous nature have provided Karl-Friedrich Scheufele, as well as his father and son, with an essential source of renewal and inspiration in the design of the Alpine Eagle sporty chic watch. It was in fact on the heights of the Swiss village of Lauenen that Chopard's Co-President first unveiled the collection in 2019. To celebrate the Boutique’s 20th anniversary, the Alpine Eagle luxury watch collection is being enhanced with four special series issued in an overall edition of only 20. Read More...