Karl Scheufele Company & the takeover of Chopard
Founded by Karl Scheufele I in 1904, its company manufactured jewellery and watches in Germany’s famed “Gold City” Pforzheim. They were especially known for their Art-Deco-influenced timepieces and jewels. Keen on the reputed quality of swiss made, in 1963 Karl Scheufele III decided that to continue to be successful he needed a Swiss brand, moreover he wanted to buy a company from Geneva. «As soon as I visited the Geneva workshops and saw the venerable Mr. Chopard seated at his workbench in front of the window, I knew that our two companies were bound to get on well. After half an hour of conversation, I knew it was the right choice.» – Karl Scheufele III on meeting Paul-André Chopard for the first time.