Items in shopping bag:

Chopard loves London - Chopard stages a stylish inauguration of its new flagship boutique on Bond Street

Share
Linkedin

Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture. Arriving in a procession of London’s famous black cabs specially personalised by Chopard, the guests who were dropped off at the entrance – with Bond Street specially cordoned off for the occasion – were warmly welcomed by porters wearing bowler hats and exuding an inimitably English breed of elegance.

Among the guests, many friends of the Maison were present to assist Caroline Scheufele in cutting the traditional ribbon stretched across the entrance of the building: Oscar-winning actresses and actors Julianne Moore, Marion Cotillard, Christoph Waltz and Colin Firth – accompanied by his wife Livia Firth – as well as Chinese actress Zhang Ziyi, the Maison’s global ambassador; Araya Hargate, also a Chopard ambassador; Arizona Muse, the face of Chopard’s iconic Happy Diamonds collection; along with James Norton, Alexa Chung and Petra Nemcova.

Expanded and refurbished using local environment-friendly materials, this new boutique is another step forward in Chopard's Journey to Sustainable Luxury and its inaugural evening met the same high standards. The blue and gold carpet rolled out on the street to welcome guests – driven in by the all-electric London taxis commissioned by Chopard – was produced by Aquafil from ENONYL®, a fibre made entirely from recycled plastic materials such as used fishing nets. On the facade and all along the arrival route, florist artist Philippa Craddock created a decoration composed of locally supplied flowers that reflected the Maison’s links with nature. Celebrating the same theme, the very summery cocktails and petits fours served at the reception – including a Brixham bar ceviche with green apple and cucumber, and smoked chicken with black truffle and Cambridgeshire artichoke mousse on rye bread – were also made using local food. The evening was accompanied by wines from Château Monestier La Tour produced on Karl-Friedrich’s estate using biodynamic methods.

At the end of the cocktail, Caroline and Karl-Friedrich Scheufele hosted their guests for a prestigious dinner held under the gilded ceilings of the Main Hall at Banqueting House, one of London’s historical monuments. During the dinner, enlivened with a performance by magician David Jarre, a runway show, with models whose tresses were created by the Neville team, enabled guests to discover the latest creations of Chopard's Haute Joaillerie workshops, including a diamond and ruby jewellery set especially designed by Caroline Scheufele in honour of the Chopard Bond Street boutique. Alessandro Ristori & the Portofinos provided the musical entertainment for the evening, followed by London DJ Lou Hayter.

Return to blog