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Chopard to take part in the Selfridges Project Earth campaign


The exhibition takes the form of a book concept, narrating the Maison’s significant milestones achieved since 1978 to encourage social responsibility and respect for human beings and the environment. A series of ten exceptional boutique windows, each one featuring a page of the book with a particular milestone, is displayed along with several special edition pieces crafted in Ethical gold and responsibly-sourced diamonds and coloured gemstones. Among them, Chopard presents some of the most extraordinary high and fine jewellery pieces from its Green Carpet and Happy Diamonds Collections, as well as timepieces from its Alpine Eagle Collection which is dedicated to the support of the Eagle Wings Foundation.


Plan your visit

Visit our boutique in the Wonder Room to explore the ethical vision of the Maison.
The exhibition runs until Wednesday 21st October. All display materials used are sustainably-sourced.
For opening hours and contact details, please click here.


The journey to sustainable luxury

Die Regenschirme von Cherbourg

In 2013, Chopard launched its Journey to Sustainable Luxury, a multi-year program to improve the environment and the lives of those at the very beginning of the supply chain.
To discover more about our values and commitment, please click here.


Exhibition highlights

Palme Verte collection

In 2015, after creating the Palme d'Or - the highest trophy awarded at the Cannes Film Festival - in Fairmined gold, Chopard embarks on another pursuit and launches the first fine jewellery line entirely in Fairmined yellow gold: The Palme Verte Collection.
Uniting ethics with aesthetics, the spiral shape and polished curves of the collection are inspired by the finely ribbed leaves of palm branches, radiating beauty through their simplicity.


Exhibition highlights

Responsibly sourced emeralds

In 2016, Chopard unveils a Haute Joaillerie capsule collection as part of its Green Carpet collection, featuring responsibly sourced emeralds for the first time.
The uniting of Fairmined gold and responsibly sourced emeralds mark another significant milestone for the Maison and a first for the industry in the world of coloured gemstones.


Exhibition highlights

Alpine Eagle

In 2019, Chopard launches the Alpine Eagle collection, a sports-chic timepiece crafted from exclusive Lucent Steel A223 and ethically produced with the use of ethical gold in selected models.
Driven by a passion for the Alps, Chopard reveals the launch of the Eagle Wings Foundation to help protect the Alpine environment and promote a more sustainable way of life, while raising awareness of nature's needs.


And the journey to sustainable luxury continues…

The final destination may still be far ahead, but each action is one step closer to achieving a better future:

"We believe that the world's most precious creation is in fact the planet itself and it is our duty to preserve its purity and integrity for the next generation."

The Scheufele Family

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