Our Values

A strong Heritage: the respect for Traditions

Keenly aware that its personnel are the beating heart of the company, Chopard has given top priority to training its artisans. Within the workshops, production processes are constantly improved, and multiple specialized skills are cultivated, updated, and passed on in order to guarantee high quality standards. Chopard can draw upon a vast reservoir of in-house expertise and experience uniting more than 45 different crafts within the twin fields of swiss watch and jewellery-making.

The Passion of a Family

Each main product line is based on a family member's passion, such as fabulous stones, vintage racing cars, unique jewellery pieces or the highest levels of precision and finishing details in Haute Horlogerie. Emblematic events such as the Cannes Film Festival, the Mille Miglia race or the Grand Prix de Monaco Historique (GPMH) are occasions for Chopard to show its support and passion for to the 7th Art world and the Racing universe.

Independence a defining value of the Chopard House

In harmony with its past and with Chopard's pragmatic philosophy, independence is the primary value of this House. It explains why production has reached such a high degree of vertical integration. Moreover, it is a guarantee for Chopard group to maintain a permanent level of quality and constant innovation to keep the Swiss knowledge/DNA alive through the generations.

The Audacity to be Creative

Success is the child of audacity, it requires a fine balance between the determination to promote company growth and the ability to take calculated risks. Each Chopard creation has its own story, creativity is both encouraged and supported in each field of activity. From R&D team in Geneva that carries the Swiss made know-how to our customer service agent in boutique, every member of the Chopard family strives to bring a unique touch.