Partnerships & Philanthropic Commitments

Chopard believes that the greatest achievements in sustainability will only be achieved by working hand in hand with our upstream and downstream partners. We strongly believe in partnership as the way to amplify positive change we can make in the world. Therefore, we build alliances with those with whom we share common values and those whose competencies complement our own efforts.
Further, Chopard has always been active in supporting noble causes and considers these actions as a central part of our culture. Over the years, Chopard has built key social and philanthropic partnerships in a number of fields such as medicine, ecology, art and culture.

The Responsible Jewellery Council

Chopard is a proud Member of the Responsible Jewellery Council (RJC). The Responsible Jewellery Council is a standards-setting organisation that has been established to reinforce consumer confidence in the jewellery industry by promoting responsible ethical, human rights, social and environmental practices throughout the jewellery supply chain. The Responsible Jewellery Council has developed a common platform of standards for the jewellery supply chain and credible mechanisms for verifying responsible business practices through third party auditing. We commit to operating our business according to the Responsible Jewellery Council Principles and Code of Practices.

Alliance for Responsible Mining (ARM)

The Alliance for Responsible Mining (ARM) is an independent global NGO that advocates the equity and well-being of Artisanal and Small-scale Mining communities (ASM) throughout the world. These communities account for 80% of the mining workforce and produce 20% of the world’s gold. ARM works closely with ASM organisations, businesses and institutions in the gold supply chain in order to positively transform the artisanal and small-scale gold mining sector through standard setting, production support and communication.

Chopard has joined forces with the ARM to support and enable mining communities in Latin America to reach Fairmined certification, which will provide a stable route to market and a fair deal for the miners and their communities when selling their gold. During the course of this partnership, Chopard raises consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrates how their situation can be changed for the better. By investing alongside the Alliance for Responsible Mining in the formalisation of mining organisations and their communities Chopard creates hope for these forgotten communities on the margins of society and helps them to make a legitimate and dignified living. For more information on this initiative, look into our sources section.

Caroline Scheufele and Petra Nemcova collaborate to support All Hands and Hearts – Smart Response through a special edition of
the Happy Hearts Collection

In 2005, Petra Nemcova founded her charity, Happy Hearts Fund, with a mission to rebuild safe, resilient schools in areas impacted by natural disasters. Since its inception, Petra Nemcova has been involved on a daily basis. Her initial work in an executive capacity has helped establish the structure, vision, and strategy that positioned Happy Hearts Fund for long-term success.

She has been the key motivation and drive behind the cause of rebuilding schools for children who tend to be forgotten after natural disasters due to lack of sustained response. Her self-understanding of the power of Mother Nature helps her connect with those in need of aid, empowerment, and hope after their lives have been shattered, as she was fortunate to survive, after having endured an almost fatal experience in the 2004 tsunami. “We can’t control nature, but we can control the actions we take”, adds Petra Nemcova.

In the fall of 2017, Happy Hearts Fund merged with All Hands Volunteers to create All Hands and Hearts - Smart Response in order to efficiently and effectively address the immediate and long-term needs of communities impacted by natural disasters. All Hands and Hearts reach early and leave late to rebuild schools and homes in a disaster-resilient way. Globally, the charity has rebuilt 206 disaster-resilient schools, serving over 105,000 children in 11 countries.

Chopard supports Education Above All

Chopard once again demonstrates its commitment to noble causes. Keen to participate in charitable activities, it is supporting the “Educate a Child” programme run by the Education Above All Foundation through two specially created Happy Sport watch models along with two Happy Diamonds bracelets.

Already providing unconditional support for several charitable associations, including the Happy Hearts Foundation, Centerpoint – of which His Royal Highness the Duke of Cambridge is patron – and the José Carreras Foundation against Leukaemia, Chopard naturally agreed to join forces with the Education Above All Foundation, set up in 2012 by Her Highness Sheikha Moza bint Nasser with the ambitious objective to sustainably improve human, social and economic conditions worldwide through education.

For its cooperative endeavour with the foundation, Chopard has specifically chosen to back the “Educate a Child” programme aiming to facilitate access to schooling for children in geographical areas where it is most threatened by poverty, environmental factors, cultural barriers or conflicts. Looking firmly to the future and to those who will build tomorrow’s world, this programme wagers firmly on the benefits in terms of progress and prosperity that children’s education can provide.

Caroline Scheufele and Natalia Vodianova announce Chopard’s support of the Naked Heart Foundation through a special edition of
the Happy Hearts Collection

Driven by a deep-felt desire to support noble causes, Chopard has chosen to associate its Happy Hearts Collection with the Naked Heart Foundation. To help fund programmes that benefit children with special needs, the Maison has crafted a special edition piece adorned for the first time with pink mother-of-pearl hearts, from which part of the proceeds will be donated to the foundation set up in 2004 by Natalia Vodianova.

The Naked Heart Foundation is an international children’s charity founded by supermodel and philanthropist Natalia Vodianova in 2004. Its main mission is to help build an inclusive society that is open to people with disabilities and special needs, through encouraging play and creation of free support services for affected families.

To date over 190 inclusive play facilities have been built for children of all ages and abilities, and the Foundation continues to support a range of smaller Russian NGOs focused on children with special needs, as well as running family support centres, training teachers of special schools and nurseries to use modern technologies for working with children with autism, organising integrative summer camps for children with special needs and their parents and holding annual international "Every Child Deserves a Family" forum for childcare professionals, which attracts hundreds of specialists from around the world.

Jose Carreras Leukaemia Foundation

In July 1988, one year after winning his battle against leukaemia, the world-famous tenor José Carreras set up a foundation to support research and promising scientific projects. The Foundation also helps to improve treatment opportunities and increase the number of hospital units that are equipped to perform bone marrow transplants. José Carreras and the Scheufele family are united by a longstanding friendship. In 1991, they helped to create the foundation of the Swiss based Geneva entity and then, in 1995, a unit in Munich. Since then, Mr. Karl Scheufele has become the President of the Swiss Foundation. 1996 was the launch year of the José Carreras watch collection. The first limited editions bore engravings of various opera houses around the world on the case-back. This partnership continues through sales of earmarked L.U.C XP watches.