As always, Chopard celebrates the beginning of a new year according to the Chinese calendar: the Year of the Rat, from January 25, 2020 to February 12, 2021, offers an opportunity for the brand to express its full creative ingenuity with a selection of new products.
In keeping with its tradition, Chopard calls on the age-old Japanese art of Urushi lacquer in crafting the dial of its L.U.C XP Urushi Year of the Rat timepiece. Each of the 88 timepieces of this refined, powerful and symbolic 18-carat rose gold watch are driven by an ultra-slim caliber produced at its manufacture: the L.U.C 96.17-L.
In the cradle of Chopard’s workshops, age-old preserved traditions meet a real culture of innovation to bring to life exquisite creations. Instilled with greatness and nobility, these pieces become bonds expressing emotion and shared values.
Discover our exclusive offering of luxurious timepieces.
NARRATOR: One might say that art is the reflection of life, the eye that captures sensations and finds the means of immortalizing an idea for eternity.
Proud of perpetuating the most extraordinary horological and decorative skills, Maison Chopard and Minori Koizumi have come together in a series of exceptional creations since 2013. This magic is transposed into a unique masterpiece.
In harmony with this ancestral technique requiring delicacy, precision, patience, and passion, sapphire meets brass in a sprinkle of shimmering gold dust. The rat represents fortune, optimism, wisdom, intelligence, and creativity. Instilling a uniquely beating heart, the expertly dexterous hands of Chopard artisans bring life to this wholly precious time peace in celebration of the Chinese New Year. L.U.C. XP Urushi Year of the Rat, a poignant embodiment of time in a work of art.
Explore our luxury jewelry creations, selected just for you.
[INSTRUMENTAL MUSIC PLAYING THROUGHOUT]
Opening shot of deep red background. CHOPARD "C" logo is represented in gold. From the "C" design starts an animated gold line that runs through entire film. All images are gold on red background throughout. A mischievous, cute rat appears and follows the animated gold line. The rat stops at a first, round piece of fruit, and starts to push it along the line.
The rat comes to a mountain of fruits, bamboo shoots and lotus flowers. He starts to climb up it. He arrives at the top where there is a pineapple. He climbs into the pineapple, which starts to sway. He discovers a gold and red Happy Hearts bangle.[MUSIC CLIMAXING]
Close-up of the bangle appearing in an animated cloud of hearts, diamonds and stars.The diamond inside is spinning around (TWINKLING MUSIC]
Fade to screen with writing in Chinese and English version Happy New Year Chopard Wishes You An Abundant Year Of The Rat.
The rat crosses the screen, stopping to sniff at the Chinese wishes and moves on.[MUSIC TAPERING OFF] Closing shot of red background with signature Chopard- The Artisan Of Emotions- since 1860.
For your eyes only : objects that encompass timeless Chopard creativity.
[INSTRUMENTAL MUSIC PLAYING THROUGHOUT]
Opening shot of deep red background. CHOPARD "C" logo is represented in gold. From the "C" design shoots an animated line of lanterns that runs through whole film. All images are gold on red background throughout.
Gradual view to see Beijing Forbidden City Palace design.
A mischievous, cute rat runs out of the Palace front doorway and down the steps to follow the line of lanterns.
The rat jumps into one of the lanterns. Zoom on the lantern that is swinging and dancing in the wind with heart motifs emanating from it and around it.
The rat jumps down from the lantern and lands at the feet on a life-size Chopard Happy Diamonds gold watch.
Zoom onto the watch as hearts, diamond and star motifs seem to dance around it. The diamonds contained on the dial are dancing.
The rat continues onto a screen with writing in Chinese and English version Happy New Year Chopard Wishes You An Abundant Year Of The Rat.
The Rat crosses the screen, stopping to sniff at the Chinese wishes and moves on.
Closing shot of red background with signature Chopard- The Artisan Of Emotions- since 1860.
If Chopard is a big-hearted Maison, this is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewelry.