In 2013, Chopard launched a commitment to support responsible artisanal gold miners. This ground-breaking program, part of our Journey to Sustainable Luxury, supported the Alliance for Responsible Mining (ARM) which consists in a direct support of artisanal mines in South America on their way to Fairmined certification. The initiative has resulted in more ethical gold being available to the jewellery and watch market and the opportunity to include Fairmined gold
in our watch and jewellery collections. Moreover, Chopard pays the Fairmined premium which contributes to social and economic development of these mining communities. Fairmined gold is produced by Artisanal and Small-scale miners working in safe conditions and on equitable terms with their employers. By buying certified ethical Fairmined gold, Chopard is supporting responsible certified miners, their families and artisanal mining communities at large.