THE JOURNEY TO SUSTAINABLE LUXURY

“The Journey to sustainable luxury” – these are the terms we selected to express our long-term commitment to sustainable business practices. Through modifying our own operations and encouraging our suppliers to do so, we consider the social, environmental and financial impacts of each of our creations throughout the value chain. “Our journey began in 2013 in Cannes with the unveiling of our very first Green Carpet Collection pieces and the announcement of a unique partnership with the Alliance for Responsible Mining (ARM) in Columbia. “For well over a century, the small community of artisans in Switzerland with traditional skills and knowledge have created our finest jewelry and watches. This is why it is so important that we recognize and support the artisans who mine our gold. We want every part of our jewelry and watch creations to be truly beautiful and this is what we are working towards” - said Caroline Scheufele. All materials featured in Chopard’s Green Carpet Collection are assessed for their environmental and social credentials. Additionally, we carefully evaluate the provenance of the raw materials as only those able to be traced to their origins can claim being part of the Journey. The first steps of the Journey concerned gold and diamonds, but we continue our challenge and constantly work to expand partnerships with our suppliers to find new materials that meet our standards (for more information please refer to the ‘Partnerships’ section). We also understand that our contribution will count more if we act in concert with others. Therefore, we are joining our industry peers in global initiatives that drive corporate responsibility throughout the watch and jewelry industry.

1. SOURCES

The raw material used to make our pieces is sourced from all around the world by our dedicated procurement team, who have the same passion for excellence that qualifies our craftsmen. We favor long-term partnerships with our suppliers and work with them to improve the sustainability criteria of our supply chain and continue searching for new, greener solutions and alternatives. While we apply our Corporate Responsibility and sourcing policies to all materials we use in our pieces, including packaging, we have focused on key materials to drive change in the supply chain. As such, together with the Green Carpet Challenge directed by Mrs. Livia Firth, we have designed and implemented initiatives that improve the lives and working conditions of producers in our supply chain, many of which are in developing countries. This is a long-term commitment that we call The Journey to Sustainable Luxury.

GOLD

Being a vertically integrated and independent company, we are proud to be able to make all the alloys in our in-house foundry. This industrial capacity is also very useful in responsible supply chain management, as we are able to recycle and reuse the gold which has already entered our facilities and, therefore, limit the company’s need for freshly mined gold. We are committed to sourcing our material according to the best responsible practices that currently exist in this field and remain alert to any governance acts or other industry advances made in this regard. We work in close collaboration with our suppliers to contribute to the creation of relevant compliance mechanisms.
In 2013, Chopard launched a commitment to support responsible artisan gold miners. This ground-breaking program, part of our Journey to Sustainable Luxury, supported the Alliance for Responsible Mining (ARM) which directly supports artisanal mines in South America on their way to Fairmined certification. The initiative has resulted in more ethical gold being available on the jewelry and watch market and the opportunity to include Fairmined gold in our watch and jewelry collections. Moreover, Chopard pays the Fairmined premium, which contributes to the social and economic development of these mining communities. Fairmined gold is produced by artisanal and small-scale miners working in safe conditions and on equitable terms with their employers. By buying Fairmined gold, Chopard is supporting responsible, certified miners, their families and artisanal mining communities overall.

DIAMONDS

We abide by the Kimberley Process system of warranties in order to help eliminate conflict diamonds from the industry's supply chain. We have put in place a self-regulation initiative for all diamond suppliers, requiring them to refrain from buying or selling conflict diamonds, diamonds from suspect or unknown sources as well as diamonds from countries and regions that have not implemented the Kimberley Process Certification Scheme. Stones not compliant with the Kimberley Process would automatically be refused and returned to the supplier.

OTHER SOURCING INITIATIVES

We are constantly looking at further increasing the overall sustainability performance of our collections and relentlessly working on our key materials and sourcing partners. In this regard, we were proud to feature the black opals used in the Green Carpet collection in 2015. These stones were sourced from a well-established family mining entity in Australia. The owners have been involved in the opal business all their lives and have long standing and reputable family histories in opal dealings, managing the whole process from mining to polishing and selling the finished stones. Nothing is outsourced, ensuring that the opals' origins are fully traceable. In 2016 Chopard marked yet another milestone in its Journey to Sustainable Luxury by announcing another pioneering industry initiative. To celebrate the beginning of this new phase of the journey, Chopard unveil a capsule collection of Green Carpet High Jewelry using this time responsibly sourced emeralds. By working together with trusted suppliers, Chopard sets an example for best practices in the mining of colored gemstones, demonstrates leadership in forging industry alliances for global standards and continues to support local communities in the most remote regions where these extremely rare raw materials are mined. This new initiative will set the agenda for a global sustainable standard in colored gemstones, which currently does not exist.

2. PEOPLE & COMMUNITY

APPRENTICESHIPS

The Scheufele family has always paid great attention to perpetuating the watchmaking and jewelry-making professions and the training. Consistent with the brand’s values and with a willingness to safeguard and pass on our expertise, the company created the first jewelry training unit in 1980 in Meyrin, which was followed by a variety of crafts, the most recent one being a dedicated watchmaking school in Fleurier, which opened its doors in 2008. Chopard opts for highly comprehensive apprenticeship programs that preserve and transmit the professional skills of watch and jewelry-making. Each year, we recruit 8 to 10 new apprentices. These young adults are supervised by an apprenticeship master who follows them throughout their four-year course. Around 34 apprentices are trained by the company each year over all levels and professions in the following fields: jewelry, watchmaking, polymechanical, micromechanical and surface finishing.
In 2008 our efforts in this field were recognized by the State of Geneva through the “Best Training Company Prize” in the “Applied Arts” category. Further, in 2014 and 2015 two of our apprentices were rewarded by the State of Geneva for the best apprenticeship in jewelry and watchmaking. Today, after almost two decades of activity, we are happy to see that these training units have truly become a Chopard tradition.

TRAINING AND DEVELOPMENT

As a family-owned company, people are at the heart of Chopard, and sharing our values with our people is essential to our success. We are proud to see our employee fidelity rate rising every year. This loyalty is an undeniable illustration of the positive work environment that we strive to provide all of our staff members. Keenly aware that our personnel is the beating heart of our corporate success, Chopard gives top priority to training our artisans and involving new generations in the art of crafting fine watches and jewelry. The continuously evolving technological, regulatory, environmental and other external factors, require employees to constantly appraise their skills and capacities. Chopard trains its staff in operations, management and workplace health and safety, and in a number of “Métiers ‘d'Art” specialties directed at staff members working within the watchmaking and jewelry workshops where knowledge is shared between different generations. Due to the nature of the rare savoir-faire and traditions associated with our expertise, these on-the-job trainings very often constitute the only source of knowledge enhancement.
In December 2014 Chopard inaugurated a new production facility - Fleurier Ebauches SA. This industrial facility produces mechanical movements that equip Chopard watches. Fleurier Ebauches is also home to a training center specifically designed for our employees across the world coming here to take part in watchmaking courses, through which Chopard can grant impeccable product service worldwide. As a veritable watchmaking workshop, this center houses an after-sales service for Chopard’s own movements.

3. ENVIRONMENTAL MANAGEMENT

SUSTAINABLE FACILITIES

Not only do our facilities meet all legislative requirements, but we also go beyond and provide efficient, low impact buildings that demonstrate our commitment to sustainable development. In 2010 the Geneva head office inaugurated our first building constructed in compliance with Minergie, a Swiss environmental standard. It is a champion of low resource consumption and energy efficiency. The double isolation envelope allows cooled air from the restaurant to be re-used in the air conditioning systems. Rain water collectors allow the garden irrigation system to be autonomous year-round.
In December 2013, after five years of renovations, the Fleurier Ebauches building was awarded the Minergie label. This state-of-the-art industrial facility producing movements for Chopard watches is the largest building to be renovated under the Minergie standards in the Canton of Neuchâtel. To minimize energy consumption, the ground floor received 120 cm of insulation, while a second layer was added to the façade of the wing to ensure ventilation in the summer and heat recovery in the winter. All electrical installations were selected according to Minergie standards and the roof was covered with solar panels. Chopard strives to provide the best working environment for all staff members, whether at our production sites, offices or the network of Boutiques. Our innovative spirit drives us to continuously improve our facilities, use advanced technical equipment and enhance working conditions.

ENERGY AND WATER CONSUMPTIONS

We monitor waste and emissions generated by our operations, so to continue improving them over time. We strive to minimize emissions associated with business travel by favoring video-conferencing wherever possible and encouraging sustainable mobility and car sharing among our staff members. Specific measuring systems have been introduced to monitor our VOC emissions as well as our water and electricity consumption. Finally, guided by the REDUCE – REUSE – RECYCLE motto, we have established a comprehensive range of recycling lines allowing for the collection and reuse of nearly 30 different materials.

PAPER CONSUMPTIONS

All Chopard printed marketing and communications material, as well as shopping bags and packaging, are made using FSC certified paper. We only use recycled paper for our office needs and conduct paperless meetings as often as possible. Moreover, all printers are set for double sided printing by default.

PACKAGING

Chopard constantly works on improving the packaging material used for our products. The number of ecologically balanced watch & jewelry cases with components compliant with highest environmentally-friendly criteria is thereby growing every year. As such, we favor the FSC, Oeko-Tex certification and Recycled PEFC environmental standards.

4. PARTNERSHIPS & PHILANTROPIC COMMITTMENTS

Chopard understands that the greatest achievements in sustainability will only be reached by working hand in hand with our upstream and downstream partners. We strongly believe in partnership as the way to amplify positive change we can make in the world. Therefore, we build alliances with those with whom we share common values and those whose competencies complement our own efforts. Further, Chopard has always been active in supporting noble causes and considers these actions as a central part of our culture. Over the years, Chopard has built key long-term social and philanthropic partnerships in a number of fields such as medicine, ecology, art and culture.

The Responsible Jewellery Council

Chopard is a proud Member of the Responsible Jewellery Council (RJC). The Responsible Jewellery Council is a standards-setting organisation that has been established to reinforce consumer confidence in the jewellery industry by promoting responsible ethical, human rights, social and environmental practices throughout the jewellery supply chain. The Responsible Jewellery Council has developed a common platform of standards for the jewellery supply chain and credible mechanisms for verifying responsible business practices through third party auditing. We commit to operating our business according to the Responsible Jewellery Council Principles and Code of Practices.

Alliance for Responsible Mining (ARM)

The Alliance for Responsible Mining (ARM) is an independent global NGO that advocates the equity and well-being of Artisanal and Small-scale Mining communities (ASM) throughout the world. These communities account for 80% of the mining workforce and produce 20% of the world’s gold. The Alliance for Responsible Mining works closely with ASM organisations, businesses and institutions in the gold supply chain in order to positively transform the artisanal and small-scale gold mining sector through standard setting, production support and communication. The bottom-up approach adopted by the Alliance for Responsible Mining also guarantees the new practices are built on local traditional knowledge and will lead to poverty alleviation and locally-based control of the community’s own natural resources. Chopard has joined forces with the Alliance for Responsible Mining to support and enable mining communities in Latin America to reach Fairmined certification, which will provide a stable route to market and a fair deal for the miners and their communities when selling their gold. During the course of this partnership, Chopard raises consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrates how their situation can be changed for the better. We will directly support activities that improve the lives and help protect the natural resources of communities in Latin America that depend on gold mining. By investing alongside the Alliance for Responsible Mining in the formalisation of mining organisations and their communities Chopard raises consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrates how their situation can be changed for the better. We will directly support activities that improve the lives and help protect the natural resources of communities in Latin America that depend on gold mining. By investing alongside the Alliance for Responsible Mining in the formalisation of mining organisations and their communities Chopard raises consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrates how their situation can be changed for the better. We will directly support activities that improve the lives and help protect the natural resources of communities in Latin America that depend on gold mining. By investing alongside the Alliance for Responsible Mining in the formalisation of mining organisations and their communities Chopard creates hope for these forgotten communities on the margins of society and helps them to make a legitimate and dignified living. For more information on this initiative, look into our sources section.

GREEN CARPET CHALLENGE

Livia Firth is a passionate believer in the union of ethics and aesthetics, a dare which she undertakes through the Green Carpet Challenge (GCC) program. Chopard and Green Carpet Challenge collaboration confirms how powerful the alliance of ethics and aesthetics can be, by making the connection between products, supply chain and people involved at extraction. By applying the ethical and social benchmarking standards of the GCC Brandmark, Chopard has created the world’s first watch and jewellery collections made in certified ethical Fairmined gold.

JOSÉ CARRERAS LEUKAEMIA FOUNDATION

In July 1988, one year after he won his battle against leukaemia, the world-famous tenor José Carreras set up a foundation to support research and promising scientific projects. The Foundation is also intended to help improve treatment opportunities and increase the number of hospital units that are equipped to perform bone marrow transplants. José Carreras and the Scheufele family are united by a longstanding friendship. In 1991, they helped to create the foundation of the Swiss based Geneva entity and then, in 1995 the one in Munich. Since then, Mr. Karl Scheufele is the President of the Swiss Foundation. 1996 was the launch year of the José Carreras watch collection. The first limited editions bore engravings of various opera houses around the world on the case-back. This partnership continues through sales of earmarked products.

A STUNNING PINK SAPPHIRE BRACELET FOR PETRA NEMCOVA'S HAPPY HEARTS FUND

Our Co-President and Artistic Director Caroline Scheufele announced the partnership with the Happy Hearts Fund and Petra Nemcova to help rebuild schools and children's lives after natural disasters. Happy Heart Fund is active in seven countries and has built 81 schools and kindergartens. More than 45,000 children and 490,000 community members have benefited from all programmes. To support the causes, Chopard has crafted a special edition 18-carat rose gold Happy Diamonds bracelet featuring a mobile pink sapphire in the shape of a heart; 17% of proceeds go towards the rebuilding of schools.