The amazing love story between Chopard and film-making continues beneath the Mediterranean sky with a dazzling Haute Joaillerie collection. In 2017, for the 70th edition of the Festival, and the 10th anniversary of the Red Carpet Collection, no less than 70 one-of-a-kind pieces will eloquently showcase the talent and expertise of our Geneva ateliers on La Croisette. Propelling Haute Joaillerie toward ever broader horizons, the Red Carpet collection breathes incomparable glamor into the Cannes Film Festival and its stunning nightly mounting-the-steps ritual.
Our Co-President Caroline Scheufele is passionate of the 7th art ; she engaged the collaboration between Chopard and the film industry since 1988. Chopard has been serving as official partner of the Cannes Film Festival and crafting in its Geneva workshops the famous Palme d’Or that rewards the best film.
A UNIQUE AND DIAMOND-SET PALME D'OR
TO CELEBRATE THE 70TH ANNIVERSARY OF THE FILM FESTIVAL
Chopard is celebrating 20 years of partnership with the world’s most glamorous film event. Enduring symbol of the Cannes Film Festival, veritable grail for every film producer on the planet, the Palme d’Or awards the best film in the official competition. For the very first time, a cloud of diamonds adorns the precious leaf motif. Chopard’s idea to make a contribution through its ethical jewelry and the Palme’s ‘Fairmined’ certified ethical gold is fundamental.