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The Alpine Eagle has arrived

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

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Chloë Sevigny's Green Carpet Collection bag

Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story. “Chloë is a global style icon”, says Caroline Scheufele, Chopard's Co-President and Artistic Director. “When I heard that Chloë also has a real interest for sustainability, I knew she would be the perfect person with whom to collaborate to design a special bag for Chopard.

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NEW HAUTE PARFUMERIE COLLECTION GARDENS OF THE KINGS

A collection of four masculine luxury fragrances showcasing the exceptional. The world’s most precious oud – Oud Assafi – is sustainably sourced and flawlessly blended with a superb array of the finest natural ingredients. "Echoing Chopard's high-jewelry creations, this unique collection celebrates nature's majestic beauty and the endless emotions it awakens in the hearts of human beings. Carefully composed from the finest and most precious natural ingredients, each fragrance showcases, for the very first time, an exceptional treasure that is both ethically and sustainably sourced: pure Oud Assafi, the world’s most precious oud.

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Chopard loves London

Chopard loves London was the theme of this very British day of festivities during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, it is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture. Arriving in a procession of London’s famous black cabs especially personalized by Chopard, the guests who were dropped off at the entrance – Bond Street having been specially cordoned off for the occasion – were warmly welcomed by porters wearing bowler hats and exuding an inimitably English breed of elegance.

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Chopard creations are featured in the Rocketman movie

Together, Chopard and cinema are engaged in a perpetually renewed love story. As the world's red carpet jeweler, Chopard enjoys adorning actresses and actors with its creations, whether for movie premieres or during the shooting process. In Paramount Pictures’ movie Rocketman, Chopard gives Welsh actor Taron Egerton a unique and special touch by providing both watch and jewelry creations for his performance as Elton John.

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The Chopard Trophée 2018

Born in England on January 3, 1996, Florence Pugh grew up in Andalusia and began drama classes at the age of six, before returning to Oxford with her family after turning seven. She was 17 when she landed her first movie role in Carol Morley's The Falling, as a charismatic and precocious teenager boarding at a school in the grips of a mysterious epidemic in the late 1960s. Her break came two years later when she was given the title role in William Oldroyd's The Young Lady. 

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Chopard Love Night

The scent of romance wafted gently through the dreamy setting of the Chopard LOVE Night during an evening full of surprises, notably featuring a dramatic performance by opera singers Anna Netrebko and Yusif Eyvazov, a stage act by artiste Dita von Teese and a runway show of Haute Joaillerie creations from the Red Carpet Collection. A concert by global superstar Mariah Carey was the crowning moment of the night's festivities. 

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2019 Red Carpet Collection

Each year, Caroline Scheufele designs an Haute Joaillerie collection that meets the extraordinary challenge of offering a number of jewelry creations matching the number of Festival editions. This year, that means no less than 72 wonders creating a theater of light to exalt the stunningly beautiful actresses during their red-carpet appearances. This alchemist’s blend of colors and shapes, expressed through the most precious gems, makes Chopard a key player on the Riviera and the ultimate "Red Carpet Jeweler".

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Chopard at the Mille Miglia 2019

Chopard returns to the Mille Miglia in 2019 for the 31st time both as a historic partner and official timekeeper. This year, Chopard's Co-president Karl-Friedrich Scheufele, a true car aficionado, will be competing at the wheel of a Mercedes-Benz 300SL “Gullwing”.  And for the first time, he will be accompanied by his daughter, Caroline-Marie, heir to the Scheufele family’s passion for racing. Chopard, famous for its relationship with historic motoring, will also unveil its latest Mille Miglia Race Edition chronograph and two other new models, the Mille Miglia GTS Power Control and a watch celebrating the hundredth anniversary of coachbuilder Zagato.   

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Chopard x Giambattista Valli

Paris, January 21, 2019 – As a “jeweler” member of the Fédération Française de la Haute Couture et de la Mode, Chopard regularly presents its Haute Joaillerie creations at the Paris Couture Week. For the second consecutive edition, it is associating with the Maison Giambattista Valli by agreeing to adorn its Haute Couture 16 collection with splendid jewelry sets.

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