Alliance for Responsible Mining (ARM)
The Alliance for Responsible Mining (ARM) is an independent global NGO that advocates the equity and well-being of Artisanal and Small-Scale Mining communities (ASM) throughout the world. These communities account for 80% of the mining workforce and produce 20% of the world’s gold. ARM works closely with ASM organizations, businesses and institutions in the gold supply chain in order to positively transform the artisanal and small-scale gold mining sector through standard setting, production support and communication. Chopard has joined forces with the ARM to support and enable mining communities in Latin America to achieve Fairmined certification, which will provide a stable route to market and a fair deal for the miners and their communities when selling their gold. During the course of this partnership, Chopard raises consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrates how their situation can be changed for the better. By investing alongside the Alliance for Responsible Mining in the formalization of mining organizations and their communities, Chopard creates hope for these forgotten communities on the margins of society, and helps them to make a legitimate and dignified living. For more information on this initiative, look into our sources section.